StackAdapt Privacy Policy

Our Commitment

StackAdapt strongly believes that all information deserves protection. This Privacy Policy is intended to inform you of our privacy practices for our website as well as our privacy practices for our services. We may change this Privacy Policy at any time. So we encourage you to review these pages on a regular basis.

Our Website
How we collect personal information

We collect personal information from you when you provide information directly to us, for example, when you contact us, such as when you inquire about our service, request a demo or make inquiries to our webmaster. We may also collect personal information from third parties who you provided information to, such as providers related to our services.

The information we collect and use may include: full name, telephone number, e-mail address, mailing address, location, information you provide us when you contact us, provide feedback or make a complaint.

How we use the information

StackAdapt uses your personal information to:

  • Administer, troubleshoot, enhance and manage our services
  • Send processing communications, including updates on your subscription or account
  • Send promotional communications such as special offers or other promotions (if you have subscribed)
  • Manage your account
  • Analyze the accuracy and effectiveness of our website and services
  • Analyzing and understanding our customers and their needs
  • Meet obligations as required by applicable laws, i.e. fraud detection, enforcing our business terms and agreements
  • Tailor your experience while visiting our website
  • Responding to inquiries, complaints and other communications to StackAdapt
Our Services

At StackAdapt, in accordance with the privacy policies of the websites we work with, we collect Internet Protocol ("IP") address, browser information, recent search history, and activity on various websites in order to display effective native and video advertisements. Native advertisements are advertisements that are integrated into the content of a given platform, such as a website. Based on the behaviour and preferences of the users, we seek to group them into certain categories and display the most relevant advertisements to the users in those categories. We strictly follow the privacy policy of the website or other platforms we interact with. For example, we would never collect data from a website user who has opted out of cookies.

To learn more about Interest-Based Advertising and your choices with respect to it, you can visit the following web pages:

Our Method

We use "pixel tags" and/or "cookies". Pixel tags are small bits of code that provide a method of delivery information on a webpage which allows the operator of the page or a third party to collect the IP address of the users of the page. Cookies are small text files that are stored on the browser of a computer that uniquely identify the browser and provide information to the cookie sender. Many websites send cookies to the browsers that are visiting those sites, and many browsers are initially configured to accept cookies. Users can change the browser settings to refuse cookies or to alert them when a cookie has been placed on their browser. The user can check the browser for details in this regard.

Use of Data

We use the data we collect in order to display advertisements that we believe may be relevant to the user. In seeking to identify relevant advertisements, we use this data to create and refine user segments, to develop and refine algorithms, and to understand better how users' interaction with a website might be of interest to advertisers.

Data Security, Storage and Retention

We employ all reasonable industry standard measures to protect against the unauthorized access, disclosure, modification or destruction of the information we collect and our levels of safeguards correspond to the level of sensitivity of the information. While we are committed to ensuring the security of the information, no protection measure can provide a 100% guarantee of security. Consequently, we do not warrant or guarantee the security of the information.

Your personal data is stored and / or processed or otherwise used by or on behalf of StackAdapt. We retain your information for as long as necessary or relevant for the listed purposes in this Privacy Policy, or as required by any applicable legal and retention obligations.

Sharing Data

We share data with advertisers, partners, vendors, service providers and other trusted third parties. When we share data with a third party, we have agreements with them for their use of our services on the StackAdapt Platform. These agreements include clauses that hold our partners to the same high level of privacy protection we apply to the data and to never use the data for any other purpose than what we have committed to.

We may share information with our business and promotional partners to send you information, by email, telephone or other means, about products and services you may like. Users may opt-out of receiving communications at any time.


We never disclose any personal data unless we are required by law and we would only do so having verified the lawful authority of the request, such as to comply with a judicial proceeding, court order, or legal process served on us and to defend against legal claims. We may also voluntarily disclose personal data as allowed by law to prevent fraudulent activities.

Mobile Advertising ID

StackAdapt may use Advertising Identifiers for in-app ad targeting on mobile devices. Mobile operating systems including Apple's iOS and Google's Android provide an option of opting out of targeted in-app ads. To opt out, the user simply navigates to the operating system settings and follows the instructions. We act accordingly.

Third party links

Our website may be linked from another website, or have links to other websites such as social media platforms. This Privacy Policy only relates to our collection and use of your information on this website. StackAdapt is not responsible for the privacy practices of other third party websites. We encourage you to read all privacy policies of websites you visit.

Your choices

Our website may be linked from another website, or have links to other websites such as social media platforms. This Privacy Policy only relates to our collection and use of your information on this website. StackAdapt is not responsible for the privacy practices of other third party websites. We encourage you to read all privacy policies of websites you visit.

Cookies. Most browsers are set up to accept cookies; however, the "help" feature of the menu bar on most browsers will explain how you can stop accepting cookies and how to turn off existing cookies. If you decide not to accept cookies you may not have access to certain features that make your experience of the website more efficient and some of the features on the website may not function properly.

Interest-Based Advertising. You can opt-out of advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit:

Scroll to the bottom to opt-out on this website.

Please note that if you opt-out you may still receive online advertising from StackAdapt on other websites or applications; however, these advertisements will not be displayed to you based on your interests.

Access Request: You can make a request directly to the organization using our services, in which case we will assist as necessary. If you make a request to us, we will let you know what personal information StackAdapt has about you, what it is being used for, and with whom it has been shared. If you notice any inaccuracies or wish to update any part of your personal information, we will look into that as well.

StackAdapt will provide you with access to your personal information that is in our possession, subject to certain exceptions, including information that is referenced to another individual's personal information that we cannot sever, or information subject to solicitor-client privilege, or other legal restrictions that may prevent us from fulfilling your access request. See below for contact details.

Residents of the E.U.: Under the General Data Protection Regulations (GDPR), residents of the E.U. also have the right to request of erasure of personal data, right to restrict processing, and in certain circumstances the right to data portability. See below for contact details.

Opt-out of receiving marketing emails: In the event you wish to unsubscribe from receiving promotional email communications from StackAdapt you may opt-out by:

  • Removing yourself by clicking "unsubscribe" at the bottom of an email we send you, or
  • Contact us at:

If you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages relating to our business relationship.

Contact Us

To contact us with questions about this Privacy Policy or to make a request:


StackAdapt. Attention: Privacy Officer
500 – 210 King St. East
Toronto, ON, Canada
M5A 1J7

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