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StackAdapt Privacy Policy


StackAdapt strongly believes that all information deserves protection. This privacy policy ("Privacy Policy") is intended to inform you of the collection, use and disclosure of the personal information that we collect. All references to "we," "us" and "our" are intended to mean StackAdapt Inc. ("StackAdapt"), and all references to "you" and "your" are intended to mean users who have been exposed to our services, including our website or our Platform. By using such services, you consent and agree to the collection, use and disclosure of your personal information and to the privacy practices set out in this Privacy Policy. For the purposes of this Privacy Policy, "personal information" means information about an identifiable individual. We expressly reserve the right to change this Privacy Policy at any time. Because our Privacy Policy may be updated periodically, we encourage you to review these pages on a regular basis. We will notify you of any changes to this Privacy Policy.

Our Services

At StackAdapt we collect certain anonymous data about users in order to display effective native and video advertisements. Native advertisements are advertisements that are integrated into the content of a given platform, such as a website. Based on the behaviour and preferences of the users that we have identified, we seek to group those users into certain categories. We then seek to display the most relevant advertisements to the users in those categories.

Anonymous Data

We collect data about users through our services may include such information as your Internet Protocol ("IP") address, your browser, recent search history, and your activity on various websites (the "Anonymous Data"). The Anonymous Data does not include information that identifies you personally.

How We Collect Anonymous Data

Where we purchase or otherwise obtain data from a third party provider, the privacy policy of such third party provider applies to the provisioning of that data. StackAdapt's own use of that data, however, is governed by this Privacy Policy.

For Anonymous Data that we collect, directly or indirectly, we employ the use of "pixel tags" and/or "cookies." Pixel tags are small bits of code that provide a method of delivery information on a webpage which allow the operator of the page or a third party to collect information about the users of the page. Cookies are small text files that are stored on the browser of your computer that uniquely identify your browser and provide information to the cookie sender. Many websites send cookies to the browsers that are visiting those sites, and many browsers are initially configured to accept cookies. You may be able to change your browser settings to refuse cookies or to alert you of when a cookie has been placed on your browser. Check your browser for details.

Use of Anonymous Data

We use the Anonymous Data that we collect in order to display advertisements that we believe may be relevant to you. In seeking to identify relevant advertisements, we use this Anonymous Data to create and refine user segments, develop and refine algorithms, and to understand better how your interaction with a website might be of interest to advertisers.

Data Security

We employ reasonable industry standard measures to protect against the unauthorized access, disclosure, modification or destruction of the information we collect. While we are committed to ensuring the security of the information, you should be aware that no protection measures can provide a 100% guarantee of security. Consequently, we do not warrant or guarantee the security of the information.


We will disclose any of the Anonymous Data to trusted third parties, such as advertisers, when we have agreements with them for their use of our services on the StackAdapt Platform.

We reserve the right to disclose the Anonymous Data as required by law, when we believe that disclosure is necessary to comply with a judicial proceeding, court order, or legal process served on us and to defend against legal claims. We also reserve the right to disclose the Anonymous Data to investigate the breach of an agreement, to protect or defend our proprietary rights and for the purposes of detecting, suppressing or preventing fraudulent activities.

In the event of a transfer or sale of StackAdapt's business or portion of its business to a third party, StackAdapt may disclose and transfer information that it holds to the third party, or give the acquirer a license to use that information. The information will be disclosed and used solely for the purposes related to the transaction.

Effective Date and Governing Law

This Privacy Policy was updated on October 3, 2016. This Privacy Policy and any matter relating to this website, shall be governed by the laws of Ontario, Canada. If any part of this Privacy Policy is deemed to be invalid, illegal or unenforceable, then the invalid or unenforceable part shall be removed without affecting the legality, validity and enforce-ability of the remainder of this Privacy Policy. Further, the illegal, invalid or unenforceable provision removed shall be replaced by a legal, valid, enforceable provision that most closely reflects the original intent of the original provision.

Cookie Opt Out

Mobile Advertising ID: StackAdapt may use Advertising Identifiers for in-app ad targeting on mobile devices. Mobile operating systems including Apple's iOS and Google's Android provide an option of opting out of targeted in-app ads. To opt out, simply navigate to your operating system settings and follow the instructions.

Cookies: Press the button below to opt out of StackAdapt's cookie mechanism for tracking and ad targeting purposes. When you opt out, an opt-out cookie will be stored on your web browser for srv.stackadapt.com. If you disable, block, or delete this cookie, your opt-out choice will not be known.

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StackAdapt has been one of the best native ad platforms we have used to date. A+ client service accompanied by an easy to use reporting dashboard that has helped us stay up to date with what our media dollars are actually accomplishing.

Ash Sanh
Digital Media Specialist
I have personally tested multiple Native DSP solutions and none have been able to compete with StackAdapt's suite of tools, tech and performance.

Todd Meadow
Associate Manager
What I like the best is the support I receive from StackAdapt. It may be self-serve, but I know that I still have experts looking in on my campaigns and catching things I may have missed, or tips on optimization.

Cherie Raymond
Group Media Director