{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising"},"author":[],"headline":"Guide to Contextual Advertising","datePublished":"2021-09-01T19:21:00+00:00","dateModified":"2026-07-14T18:09:06+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising"},"wordCount":196,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260714175843/contextual_advertising_header_stackadapt_desktop-1.webp?fit=1092%2C1098&ssl=1","keywords":["contextual targeting","cookieless targeting","Guide"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn what contextual advertising is, and how it can be leveraged to reach audiences in relevant moments.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet Started With Contextual Advertising\n\n\n\n\n\nContextual advertising leverages machine learning and artificial intelligence to reach the right audience, in the right moments. It’s a cookieless targeting method that serves ads based on the environment in which the ad appears.\n\n\n\nLearn how contextual advertising works, its benefits, and how to add it to your digital strategy.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Benefits of Cookieless Targeting\n\n\n\nContextual advertising aims to ensure an ad is relevant to the content on a page. A person’s content consumption signals intent at a specific moment in time, and with cookieless targeting, you can reach audiences in those important moments.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nThe resurfacing of contextual advertising and what's changed.\n\n\n\nDifferences between contextual and behavioural advertising.\n\n\n\nReasons why contextual targeting is both effective and beneficial.\n\n\n\nExamples and use cases from different organizations and industries.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and get started with contextual advertising.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising","url":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising","name":"Guide to Contextual Advertising | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260714175843/contextual_advertising_header_stackadapt_desktop-1.webp?fit=1092%2C1098&ssl=1","datePublished":"2021-09-01T19:21:00+00:00","dateModified":"2026-07-14T18:09:06+00:00","description":"Learn what contextual advertising is and how to leverage it to reach the right audiences, in the right moments. Download our guide and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/guide-to-contextual-advertising#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260714175843/contextual_advertising_header_stackadapt_desktop-1.webp?fit=1092%2C1098&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260714175843/contextual_advertising_header_stackadapt_desktop-1.webp?fit=1092%2C1098&ssl=1","width":1092,"height":1098,"caption":"Cover design for StackAdapt's Guide to Contextual Advertising"}
{"@context":"https://schema.org","@type":"WebSite","@id":"https://www.stackadapt.com/#website","url":"https://www.stackadapt.com/","name":"StackAdapt","description":"The AI platform for every stage of advertising","publisher":{"@id":"https://www.stackadapt.com/#organization"},"inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"Organization","@id":"https://www.stackadapt.com/#organization","name":"StackAdapt","url":"https://www.stackadapt.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/#/schema/logo/image/","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20240819194326/stackadapt_logo.png?fit=256%2C256&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20240819194326/stackadapt_logo.png?fit=256%2C256&ssl=1","width":256,"height":256,"caption":"StackAdapt"},"image":{"@id":"https://www.stackadapt.com/#/schema/logo/image/"},"sameAs":["https://facebook.com/stackadapt","https://x.com/StackAdapt","https://linkedin.com/company/stackadapt","https://www.instagram.com/stackadapt","https://www.youtube.com/@StackAdaptPlatform"]}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide"},"author":[],"headline":"DOOH Advertising Strategies: A Complete Guide","datePublished":"2025-10-31T16:02:29+00:00","dateModified":"2026-07-14T20:52:44+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide"},"wordCount":219,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251031115310/DOOH-advertising-guide_Tile.png?fit=600%2C300&ssl=1","keywords":["digital out-of-home","Guide","programmatic advertising"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn key trends, actionable insights, and expert tips for creating DOOH campaigns that turn heads.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe New Era of Out-of-Home Advertising\n\n\n\n\n\nOut-of-home (OOH) advertising is often considered one of the oldest forms of marketing. But over the past few decades, technological advances have transformed traditional OOH from a static channel into a high-def, dynamic, and accessible medium for all advertisers: digital out-of-home (DOOH) advertising.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nStand Out From the Crowd With DOOH\n\n\n\nWith its extensive inventory options, precision targeting, and ability to drive both brand awareness and lower-funnel conversions, DOOH advertising has emerged as an ideal way to engage audiences beyond IP addresses.\n\n\n\nWhether you’re new to DOOH or looking to level up your campaigns, this guide has all the DOOH advertising strategies you need.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nStep-by-step guidance for launching DOOH campaigns with confidence.\n\n\n\nProven best practices for designing DOOH ads that capture attention.\n\n\n\nIndustry-specific DOOH strategies for B2B, retail, travel, healthcare, and political campaigns.\n\n\n\nData-backed measurement tactics that connect real-world impressions with online and in-person conversions.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nLearn the DOOH advertising strategies StackAdapt clients use to stand out and drive results.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide","url":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide","name":"Download StackAdapt’s Guide to DOOH Advertising Strategies","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251031115310/DOOH-advertising-guide_Tile.png?fit=600%2C300&ssl=1","datePublished":"2025-10-31T16:02:29+00:00","dateModified":"2026-07-14T20:52:44+00:00","description":"Learn key trends, actionable insights, and expert-backed DOOH advertising strategies for creating head-turning campaigns.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/digital-out-of-home-advertising-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251031115310/DOOH-advertising-guide_Tile.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251031115310/DOOH-advertising-guide_Tile.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of StackAdapt's guide to digital out-of-home advertising strategies."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing"},"author":[],"headline":"Strategies For Your B2B Digital Campaigns","datePublished":"2024-05-06T13:18:02+00:00","dateModified":"2026-07-14T21:13:51+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing"},"wordCount":247,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506085239/guide_to_B2B_marketing_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["b2b","Guide","multi-channel"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nTactics and strategies for B2B marketers to share stories, promote products, and capture the attention of decision makers.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nChanging B2B Landscape\n\n\n\n\n\nB2B is big business. B2B decision makers are prepared to reward companies that deliver personalized, multi-channel marketing experiences with up to $500K USD in spend on a single transaction, according to a McKinsey B2B Pulse survey.\n\n\n\nDownload our Guide to B2B Marketing to find out how you can create an effective campaign strategy.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Right Channel Mix for Your B2B Campaigns\n\n\n\nWith a rise in digital interactions between buyers and suppliers, B2B marketers have an opportunity to develop a campaign strategy across different advertising channels, including native, display, video, connected TV, audio, in-game, and digital out-of-home. Each has its unique benefits, and when combined, they reach a wider and more targeted audience.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow the B2B landscape is evolving.\n\n\n\nStrategies for targeting your audience.\n\n\n\nTips on how to build buyer personas and map the customer journey.\n\n\n\nHow to build a multi-channel campaign strategy around the core programmatic channels.\n\n\n\nHow to effectively run B2B campaigns across the entire funnel.\n\n\n\nStrategies for creating effective B2B ad creatives that convert.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our Guide to B2B Marketing and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing","url":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing","name":"Guide to B2B Marketing | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506085239/guide_to_B2B_marketing_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2024-05-06T13:18:02+00:00","dateModified":"2026-07-14T21:13:51+00:00","description":"Learn how to plan, prepare, and implement a B2B programmatic digital marketing strategy. Download our guide and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/guide-to-b2b-marketing#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506085239/guide_to_B2B_marketing_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506085239/guide_to_B2B_marketing_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for B2B marketing guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide"},"author":[],"headline":"Your Guide to Programmatic Advertising","datePublished":"2023-10-30T14:47:00+00:00","dateModified":"2026-08-17T17:16:38+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide"},"wordCount":219,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506103834/guide_to_programmatic_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["Guide","multi-channel","targeting"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn the basics of programmatic advertising, its benefits, programmatic channels, and how to add it to your media plan.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBenefits of Programmatic Advertising\n\n\n\n\n\nProgrammatic advertising is driven by an automated bidding process where ads are served at the right time, and in the right place. There are many benefits of programmatic advertising, including its scalability and flexibility when it comes to campaign spend, how it enables multi-channel campaigns, and allows you to target a highly-customized audience.\n\n\n\nRead this guide to learn about all the unique benefits of programmatic advertising and its many programmatic channels.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLeveraging Programmatic With Search and Social\n\n\n\nDigital strategies should work in harmony and complement each other, not work against each other. When leveraging programmatic, you’ll be expanding your horizons beyond the walled gardens, allowing you to reach your audience across multiple channels while driving campaign performance.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nWhat programmatic advertising is and its major benefits.\n\n\n\nThe main programmatic channels that reach digital audiences.\n\n\n\nThe difference between behavioural and contextual targeting.\n\n\n\nFour programmatic strategies to explore for your next campaign.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy of the Programmatic Advertising Guide now.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide","url":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide","name":"Programmatic Advertising Guide | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506103834/guide_to_programmatic_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2023-10-30T14:47:00+00:00","dateModified":"2026-08-17T17:16:38+00:00","description":"Learn what is programmatic advertising, how it works, its benefits, channels, and advertising strategies. Download our guide and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-101-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506103834/guide_to_programmatic_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240506103834/guide_to_programmatic_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for guide to programmatic advertising"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide"},"author":[],"headline":"Your Guide to Digital Political Advertising","datePublished":"2023-08-16T20:53:00+00:00","dateModified":"2026-07-14T21:15:18+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide"},"wordCount":196,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501164509/political_advertising_playbook_tiles_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["audience targeting","Guide","political"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to plan, prepare, and implement political digital campaigns that reach potential voters.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPolitical Ad Spend is Growing\n\n\n\n\n\nElections are big business. Since 2008, US digital political ad spend has been consistently growing. Digital advertising allows candidates to reach voters in ways that weren’t possible in past election cycles. It provides ample opportunity for candidates to connect with potential voters where they are, which is increasingly online and on multiple devices.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nConnect With Voters Across All Digital Devices\n\n\n\nForty-four percent of adults in the US gather information about upcoming elections through digital channels. With programmatic, you can reach voters across all of their devices and advertising channels, like connected TV, programmatic audio, and display ads.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nBenefits of programmatic advertising for political ad campaigns.\n\n\n\nPolitical audience targeting and programmatic features for political advertising.\n\n\n\nAd formats and channels to explore for political ads.\n\n\n\nA look at which generations are voting.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy of the Political Advertising Guide now.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide","url":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide","name":"Digital Political Advertising Guide | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501164509/political_advertising_playbook_tiles_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2023-08-16T20:53:00+00:00","dateModified":"2026-07-14T21:15:18+00:00","description":"How to plan, prepare, and implement digital political advertising campaigns that reach your target voter. Download our guide and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/digital-political-advertising-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501164509/political_advertising_playbook_tiles_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501164509/political_advertising_playbook_tiles_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for a guide to digital political advertising"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide"},"author":[],"headline":"Explore the Value of First-Party Data","datePublished":"2023-07-12T19:24:00+00:00","dateModified":"2026-07-14T21:16:01+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide"},"wordCount":243,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501131235/1st_party_data_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["1st-party data","audience targeting","Guide"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn what first-party data is and how it can be used in marketing campaigns to drive campaign success.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy Is First-Party Data Important?\n\n\n\n\n\nFirst-party data is information collected directly from engaged, consenting users who are familiar with your brand and product offering. By collecting this reliable and accurate data, you can create more personalized campaigns that are relevant to your target users.\n\n\n\nRead this guide to learn the fundamentals of 1st-party data, its benefits, how to collect it and store it, and how to leverage it to make your campaigns stand out.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFirst-Party Data Is Crucial For Reaching the Right Audience\n\n\n\nFirst-party data is vital for marketing strategies as it can help you deliver your message in a personalized way. It enables precise targeting, personalization, and builds trust. In fact, 81% of customers say a positive online experience increases brand awareness, loyalty, and trust.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nInsight into what 1st-party data is, its benefits, and its limitations.\n\n\n\nCommon systems and platforms used to store 1st-party data.\n\n\n\nFirst-party activation strategies to help brands tell a cohesive story across the entire customer journey.\n\n\n\nExamples of how you can leverage your 1st-party data to reach your target audience.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and transform your 1st-party data into a winning strategy today.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide","url":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide","name":"Value of First-Party Data Guide | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501131235/1st_party_data_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2023-07-12T19:24:00+00:00","dateModified":"2026-07-14T21:16:01+00:00","description":"Learn what first-party data is, its benefits, and how it can be used to reach your target audience. Download our guide and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/value-of-first-party-data-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501131235/1st_party_data_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501131235/1st_party_data_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for 1st-party data guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising"},"author":[],"headline":"The Power of Multi-Channel Advertising","datePublished":"2023-05-02T21:26:00+00:00","dateModified":"2026-07-14T21:16:39+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising"},"wordCount":196,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501172016/multi_channel_tiles_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["multi-channel","programmatic advertising","Report"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn what multi-channel advertising is, and how different channels and formats can be leveraged to reach your target audience.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy Leverage a Multi-Channel Strategy\n\n\n\n\n\nA multi-channel strategy is key in today's programmatic landscape. Consumers are active across various channels and devices. Using a mix of complementary channels can help increase audience reach and help brands tell a cohesive story throughout the entire customer journey.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMulti-Channel Advertising Benefits\n\n\n\nAccording to exclusive research conducted by StackAdapt in partnership with Advertiser Perceptions, over half of advertisers see extended reach, increased brand awareness, and ad engagement as the top benefits of multi-channel advertising. Of those who have implemented a multi-channel advertising strategy, 47% saw a better return on investment (ROI).\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nHow marketers are using different channels and formats.\n\n\n\nThe top benefits of leveraging a multi-channel approach.\n\n\n\nInsights on the best channels for multi-channel advertising.\n\n\n\nHow to integrate multi-channel advertising into your digital strategy.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and get started with a multi-channel strategy.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising","url":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising","name":"The Power of Multi-Channel Advertising | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501172016/multi_channel_tiles_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2023-05-02T21:26:00+00:00","dateModified":"2026-07-14T21:16:39+00:00","description":"Learn what multi-channel advertising is, and how different channels and formats can be leveraged to reach your target audience. Download our report and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/power-of-multi-channel-advertising#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501172016/multi_channel_tiles_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501172016/multi_channel_tiles_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for report on the power of multi-channel advertising"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising"},"author":[],"headline":"Your Guide to In-Game Advertising","datePublished":"2022-09-03T14:09:00+00:00","dateModified":"2026-08-19T14:10:54+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising"},"wordCount":207,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503145730/in_game_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["Guide","in-game","programmatic advertising"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn the basics of in-game advertising and discover how it can help you engage with a growing, influential, and diverse audience.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTake Advantage of In-Game Ads\n\n\n\n\n\nGaming is a mainstream, social pastime that has become a global phenomenon. With over 3.2 billion gamers, the global gaming market is expected to grow to $401 billion USD in 2027.\n\n\n\nGamers are more likely to be fully engaged while playing games, giving marketers an unique opportunity to reach a highly-valuable, engaged, and growing audience.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nReach a Highly-Influential Gaming Audience\n\n\n\nGaming is hugely popular and widespread across all demographics and ages, so a one-size-fits-all advertising strategy doesn’t work when leveraging in-game advertising. Using data and insights will help you build better audience-targeting strategies.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nWhat programmatic in-game is all about, insights, and stats on the gaming audience.\n\n\n\nBenefits of in-game advertising and key opportunities to leverage with this emerging channel.\n\n\n\nIntroduction to blended in-game, inventory, and ad units.\n\n\n\nTips for getting started with in-game advertising.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and learn about the best practices for in-game campaigns.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising","url":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising","name":"Programmatic In-Game Advertising Guide | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503145730/in_game_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2022-09-03T14:09:00+00:00","dateModified":"2026-08-19T14:10:54+00:00","description":"Learn the basics of programmatic in-game advertising and how it can help you reach a gaming audience. Download our guide.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/guide-to-in-game-advertising#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503145730/in_game_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503145730/in_game_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for guide to in-game advertising"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report"},"author":[],"headline":"Cookieless Strategies For Your Digital Campaigns","datePublished":"2022-08-18T21:13:00+00:00","dateModified":"2026-08-19T14:16:34+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report"},"wordCount":230,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503170015/cookieless_strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["contextual targeting","cookieless targeting","Report"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn how contextual targeting can help marketers take control of their ad campaigns, without the use of cookies, to drive results.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nExplore Cookieless Solutions\n\n\n\n\n\nThe programmatic landscape is changing. With increased privacy-related regulations, more limitations are being placed on digital environments where cookies exist.\n\n\n\nIn fact, 95% of advertisers place some priority on finding solutions for a cookieless future, according to 150 agency and brand advertisers surveyed for a report conducted by StackAdapt in partnership with Advertiser Perceptions.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTake Control of Your Ads With Contextual Targeting\n\n\n\nAdvertisers know they need to shift to new targeting methodologies in a cookieless digital environment, but many have yet to act. We found that only 1 in 5 advertisers have implemented contextual solutions. Contextual advertising solutions are a great method to reach the right audience, at the right time, and in the right context.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nInsights on how advertisers and brand marketers are preparing for cookieless environments.\n\n\n\nHow advertisers and brands can leverage contextual strategies for digital campaigns.\n\n\n\nThe role that contextual advertising plays in cookieless targeting.\n\n\n\nHow brands can use machine learning and AI to stay competitive in a post-cookie landscape.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our report and start building your contextual strategy.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report","url":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report","name":"Cookieless Future Report | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503170015/cookieless_strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2022-08-18T21:13:00+00:00","dateModified":"2026-08-19T14:16:34+00:00","description":"How contextual strategies can help marketers reach their target audience in a cookieless future. Get the latest report from StackAdapt.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503170015/cookieless_strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503170015/cookieless_strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design of cookieless strategies report"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide"},"author":[],"headline":"Industry Targeting for Digital Campaigns","datePublished":"2022-07-05T19:53:00+00:00","dateModified":"2026-07-14T21:18:29+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide"},"wordCount":201,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240524153447/industry_targeting_tile_stackadapt.png?fit=600%2C300&ssl=1","keywords":["b2b","Guide","targeting"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nGain a better understanding of the targeting tactics that will help you capture and engage your ideal customer.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHow to Target the Most Relevant Audience\n\n\n\n\n\nFinding the ideal audience can be difficult when consumers are in various demographic and behavioural buckets. If everyone falls into multiple categories, how do you reach the right audience? That’s where industry targeting can help capture a focused, intent-driven audience.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBenefits of an Industry Targeting Strategy\n\n\n\nA growing number of customers expect companies to understand their unique needs and offer a personalized experience. That’s why an effective industry targeting strategy is crucial for marketers to identify a target audience and keep pace in their industry.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nFundamentals of building an industry-specific targeting strategy.\n\n\n\nTips on how to build personas of ideal customers in your target industry.\n\n\n\nHow to ensure proper campaign setup and reporting.\n\n\n\nInsights into major industries, like finance, and what to keep in mind when advertising.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and start building your industry targeting strategy.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide","url":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide","name":"Guide to Industry Targeting | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240524153447/industry_targeting_tile_stackadapt.png?fit=600%2C300&ssl=1","datePublished":"2022-07-05T19:53:00+00:00","dateModified":"2026-07-14T21:18:29+00:00","description":"Learn how to capture and engage your ideal customer across different industries. Download our industry targeting guide to get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/industry-targeting-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240524153447/industry_targeting_tile_stackadapt.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240524153447/industry_targeting_tile_stackadapt.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for industry targeting for digital campaigns guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity"},"author":[],"headline":"Why Connected TV Needs to Be in Your Media Mix","datePublished":"2021-12-02T21:17:00+00:00","dateModified":"2026-08-17T17:19:29+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity"},"wordCount":202,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503160655/ctv_guide_tiles_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["audience targeting","connected tv","Report"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn how to tap into the many opportunities offered by connected TV advertising.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAdvertisers Are Investing In Connected TV\n\n\n\n\n\nConnected TV (CTV) is a cutting-edge way for advertisers to promote their brands with a competitive advantage.\n\n\n\nBecause of the opportunity presented with CTV, advertisers are increasing their media spend on this channel by 56% YoY, according to 200 agency and brand advertisers surveyed for a report conducted by StackAdapt in partnership with Advertiser Perceptions.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBenefits of Connected TV Advertising\n\n\n\nConnected TV offers marketers unique advantages that aren’t available with traditional linear TV advertising. Some of these benefits include precise audience targeting, multi-channel capabilities, and cost-effectiveness.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nWhat is connected TV is and how advertisers can make the channel their competitive advantage.\n\n\n\nInsights on how advertisers can master CTV  and get ahead of the competition.\n\n\n\nTargeting, reporting, and measurement opportunities available with CTV.\n\n\n\nWhy marketers need to educate themselves and clients on CTV advertising.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and make CTV your competitive advantage.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity","url":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity","name":"Advantages of Connected TV | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503160655/ctv_guide_tiles_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2021-12-02T21:17:00+00:00","dateModified":"2026-08-17T17:19:29+00:00","description":"Learn why advertisers are increasing their connected TV budgets and how you can make CTV your competitive advantage. Download our report and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-opportunity#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503160655/ctv_guide_tiles_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240503160655/ctv_guide_tiles_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for connected TV report"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing"},"author":[],"headline":"Building a Digital Strategy for Generational Marketing","datePublished":"2021-07-07T20:29:00+00:00","dateModified":"2026-07-14T21:20:27+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing"},"wordCount":218,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501155534/generational_marketing_tiles_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["audience targeting","Guide","niche marketing"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nGet tips for building a strategy for marketing to different generations.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHow to Market to Different Generations\n\n\n\n\n\nA one-size-fits-all campaign no longer works. Consumers have grown to expect hyper-relevant advertising. That’s why it’s important to understand your audience and develop a marketing strategy that speaks to different generations.\n\n\n\nA personalized ad strategy can improve return on ad spend (ROAS). It can also help draw a connection between the individual and your brand.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGenerational Marketing: How to Reach Your Audience\n\n\n\nUnderstanding how different generations behave and interact with specific digital advertising channels is crucial to the success of your marketing strategy. In a tech-driven world, this will help you identify which ads are most effective with your target audience.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nStatistics, characteristics, and consumer behaviours of Gen Z, millennials, Gen X, and baby boomers.\n\n\n\nTips on how to best reach each generational segment based on device usage and media consumption.\n\n\n\nWhy it’s important to segment your target audiences.\n\n\n\nHow to build customer profiles for marketing to different generations.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and start building your generational marketing strategy.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing","url":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing","name":"Digital Strategy for Generational Marketing | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501155534/generational_marketing_tiles_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2021-07-07T20:29:00+00:00","dateModified":"2026-07-14T21:20:27+00:00","description":"Get tips on how to build a digital strategy for generational marketing. Download our guide and understand how each generation interacts with advertising.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/digital-strategy-for-generational-marketing#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501155534/generational_marketing_tiles_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240501155534/generational_marketing_tiles_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover illustration for StackAdapt's Building a Digital Strategy for Generational Marketing guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide"},"author":[],"headline":"Political Campaign Advertising: A Rapid Response Guide","datePublished":"2025-12-10T19:32:40+00:00","dateModified":"2026-08-10T16:22:05+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide"},"wordCount":215,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251208151804/2025_Political_Rapid-Response_Playbook_tile_2x.webp?fit=600%2C300&ssl=1","keywords":["Guide","political"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nA quick-read guide for political media buyers on how to launch, pivot, and optimize campaigns instantly in a fast-moving cycle.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWin the Moment with Real-Time Political Agility\n\n\n\n\n\nIn today’s election environment, momentum matters as much as message. Campaigns that can react in hours, not days, control the narrative. This guide explores how political teams are rethinking media execution to move faster with precision, compliance, and confidence. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nA Framework for Rapid Response\n\n\n\nDiscover a repeatable system for rapid response, from spotting emerging moments to launching multi-channel campaigns and proving performance in real time. Learn how to turn every pivot into measurable progress.Whether you’re preparing for the next big moment or reacting to one in real time, this playbook gives you the tools to move first and move smart.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide \n\n\n\n\nThree barriers to fast, compliant campaign pivots, and how to overcome them.\n\n\n\nProven rapid response framework for political media teams.\n\n\n\nA case study demonstrating measurable voter reach and ROI.\n\n\n\nSame-day readiness checklist to stress test your campaign’s agility.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDownload our Political Rapid Response Guide\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide","url":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide","name":"Download StackAdapt's Political Campaign Advertising Guide","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251208151804/2025_Political_Rapid-Response_Playbook_tile_2x.webp?fit=600%2C300&ssl=1","datePublished":"2025-12-10T19:32:40+00:00","dateModified":"2026-08-10T16:22:05+00:00","description":"Learn why speed is strategy in political campaign advertising and how to leverage a rapid response framework during an election cycle.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/political-campaign-advertising-rapid-response-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251208151804/2025_Political_Rapid-Response_Playbook_tile_2x.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251208151804/2025_Political_Rapid-Response_Playbook_tile_2x.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of StackAdapt Political Media Buyer's Rapid Response Playbook"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising"},"author":[],"headline":"Kickstart Your Multi-Channel Advertising Campaigns","datePublished":"2024-04-04T00:47:00+00:00","dateModified":"2026-07-14T21:14:26+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising"},"wordCount":214,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["Guide","multi-channel","programmatic advertising"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to leverage a multi-channel advertising strategy to drive campaign success.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nExpand Your Multi-Channel Approach\n\n\n\n\n\nDisplay ad spending in the US is higher than other types of advertising, only closely followed by search. But ad spending on connected TV (CTV) and other emerging channels is increasing.\n\n\n\nAs your competitors continue to invest in traditional advertising channels, it’s important to have a multi-channel strategy that will position your brand as top of mind for your customers.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCreate a Cohesive Experience Across Multiple Channels\n\n\n\nProgrammatic platforms allow advertisers to bid on and buy ad space across multiple channels automatically. \n\n\n\nWith a holistic multi-channel strategy that includes native, display, video, CTV, programmatic audio, in-game, and digital out-of-home (DOOH), you can drive prospects from the top of the funnel to the bottom.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nWinning strategies for native, display, and video advertising.\n\n\n\nProgrammatic advertising trends and their impact on campaign planning.\n\n\n\nUse cases and proven advice for multi-channel advertising campaigns.\n\n\n\nHow to use advanced targeting tactics to reach the right audience.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our Guide to Multi-Channel Advertising and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising","url":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising","name":"Guide to Multi-Channel Advertising | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2024-04-04T00:47:00+00:00","dateModified":"2026-07-14T21:14:26+00:00","description":"Learn how to leverage native, display, video, and emerging programmatic channels to kickstart your multi-channel advertising.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for multi-channel advertising guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide"},"author":[],"headline":"Your Guide to Programmatic Audio Advertising","datePublished":"2021-10-21T20:19:00+00:00","dateModified":"2026-08-17T17:18:14+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide"},"wordCount":185,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240514161805/programmatic_audio_tiles_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["audio","Guide","programmatic advertising"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn best practices, strategies, and tips for running programmatic audio campaigns that reach your ideal audience.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat Is Audio Advertising\n\n\n\n\n\nScreen-free entertainment like podcasts, audiobooks, music, and playlists are quickly gaining popularity. Programmatic audio advertising enables you to connect with this growing audience, right in their ears. It leverages programmatic technology to automate the buying and selling of audio ads.\n\n\n\nRead this guide to learn the unique benefits of audio, digital audio capabilities, and programmatic audio advertising strategies.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAudio Advertising Tips\n\n\n\nAudio is emotionally engaging, and it reaches listeners in screen-free moments. You’re able to connect with them while they’re at home or on the go. Programmatic audio is the perfect channel to leverage for building brand awareness.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow programmatic audio advertising works.\n\n\n\nCapabilities of digital audio advertising.\n\n\n\nThe programmatic audio opportunity.\n\n\n\nProgrammatic audio campaign strategies.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy and get started with audio advertising.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide","url":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide","name":"Programmatic Audio Advertising Guide | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240514161805/programmatic_audio_tiles_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2021-10-21T20:19:00+00:00","dateModified":"2026-08-17T17:18:14+00:00","description":"Learn what programmatic audio is, and strategies for running successful audio advertising campaigns. Download our guide and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/programmatic-audio-advertising-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240514161805/programmatic_audio_tiles_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240514161805/programmatic_audio_tiles_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for programmatic audio guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions"},"author":[],"headline":"Boosting Campaign Efficacy in Europe With AI Solutions","datePublished":"2023-12-15T16:41:00+00:00","dateModified":"2026-08-19T13:59:35+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions"},"wordCount":194,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240517113517/exchange_wire_report_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["AI","programmatic advertising","Report"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn how AI in digital advertising is unlocking new growth opportunities for brands and agencies in Europe.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUnlocking the Power of AI in Advertising\n\n\n\n\n\nInterest in artificial intelligence (AI) is at an all-time high. An exclusive research report by StackAdapt, in collaboration with ExchangeWire, reveals that 70% of European advertisers expect their use of AI advertising tools to increase significantly over the next 3–5 years.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAI Advertising Solutions for Digital Marketers\n\n\n\nAI has become critical to advertising success. According to the exclusive report, 87% of respondents who used AI-driven advertising solutions cited improved campaign performance thanks to high-quality targeting, better ad placement, and increased customer engagement.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nPractical applications of AI and machine learning within advertising.\n\n\n\nThe impact of AI on marketing performance and return on investment.\n\n\n\nHow to reduce advertising waste via AI-based targeting.\n\n\n\nThe benefits and common challenges of using AI in advertising.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload the report to learn how AI is transforming advertising strategies in Europe.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions","url":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions","name":"Boost Performance with AI Advertising Solutions | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240517113517/exchange_wire_report_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2023-12-15T16:41:00+00:00","dateModified":"2026-08-19T13:59:35+00:00","description":"European advertisers are looking for new growth opportunities and increasingly tapping into AI advertising solutions. Download our report.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/campaign-efficacy-with-ai-solutions#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240517113517/exchange_wire_report_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240517113517/exchange_wire_report_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for AI solutions for digital advertisers report"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing"},"author":[],"headline":"Strategies For Your B2B Digital Campaigns in the APAC Region","datePublished":"2024-05-07T19:48:00+00:00","dateModified":"2026-08-17T14:16:37+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing"},"wordCount":263,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing#primaryimage"},"thumbnailUrl":"https://www.stackadapt.com/main/wp-content/uploads/sites/3/2024/05/Guide_To_B2B_Marketing_APAC_header_desktop.webp","keywords":["apac","b2b","Guide","multi-channel"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to plan, prepare, and implement a B2B programmatic digital marketing strategy in the APAC region.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Changing B2B Landscape in APAC Region\n\n\n\n\n\nThe B2B advertising market in Australia and New Zealand is big business. Digital advertising expenditure in Australia was $19.2 billion AUD in 2023, while New Zealand’s is projected to reach $3.17 billion NZD in 2028. \n\n\n\nAs B2B marketers, how do you create effective digital campaigns that are tailored to the unique interests of your target audience? Download our guide and get started.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRight Channel Mix For Your Campaign\n\n\n\nWith a rise in digital interactions between buyers and suppliers, B2B marketers have an opportunity to develop a campaign strategy across different advertising channels, like display, connected TV, and audio. Consider how the different content formats are received by prospects, and which content types B2B buyers connect with as you build your strategy.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow the B2B landscape is evolving.\n\n\n\nStrategies for targeting your audience.\n\n\n\nTips on how to build your B2B programmatic strategy and map your customer journey.\n\n\n\nHow to build a multi-channel campaign strategy around core programmatic channels.\n\n\n\nHow to effectively run B2B campaigns across the entire funnel.\n\n\n\nStrategies for creating effective B2B ad creatives that convert.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our Guide to B2B Marketing in APAC and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing","url":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing","name":"Guide to B2B Marketing in APAC","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing#primaryimage"},"thumbnailUrl":"https://www.stackadapt.com/main/wp-content/uploads/sites/3/2024/05/Guide_To_B2B_Marketing_APAC_header_desktop.webp","datePublished":"2024-05-07T19:48:00+00:00","dateModified":"2026-08-17T14:16:37+00:00","description":"B2B is constantly changing. Get tips and strategies that will help you create winning B2B digital campaigns. Download our B2B marketing guide for APAC.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/apac-guide-to-b2b-marketing#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260817141602/Guide_To_B2B_Marketing_APAC_header_desktop.webp?fit=1092%2C1098&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260817141602/Guide_To_B2B_Marketing_APAC_header_desktop.webp?fit=1092%2C1098&ssl=1","width":1092,"height":1098,"caption":"Cover design for StackAdapt's Guide to B2B Marketing in the APAC region"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing"},"author":[],"headline":"Tactics For Your B2B Digital Campaigns in the EMEA Region","datePublished":"2024-05-08T20:12:00+00:00","dateModified":"2026-07-14T21:13:19+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing"},"wordCount":266,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240612153630/Guide_To_B2B_Marketing_EMEA_header_desktop.webp?fit=1092%2C1098&ssl=1","keywords":["b2b","emea","Guide","multi-channel"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn tactics and strategies to guide your B2B digital marketing strategy in the EMEA region.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Changing B2B Landscape in EMEA Region\n\n\n\n\n\nThe B2B advertising market in the EMEA region is a robust billion-dollar industry experiencing remarkable growth. The market in Europe is projected to grow by 6.04% from 2024 to 2028, reaching a market volume of around £128 billion or €150 billion in 2028. \n\n\n\nAs B2B marketers, how do you create effective digital campaigns that are tailored to the unique interests of your target audience? Download our B2B guide and get started.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nExplore Different Ad Channels\n\n\n\nWith a rise in digital interactions between buyers and suppliers, B2B marketers have an opportunity to develop a campaign strategy across different advertising channels, like display, connected TV, and audio. Consider how the different content formats are received by prospects, and which content types B2B buyers connect with as you build your strategy.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow the B2B landscape is evolving.\n\n\n\nStrategies for targeting your audience.\n\n\n\nTips on how to build your B2B programmatic strategy and map your customer journey.\n\n\n\nHow to build a multi-channel campaign strategy around core programmatic channels.\n\n\n\nHow to effectively run B2B campaigns across the entire funnel.\n\n\n\nStrategies for creating effective B2B ad creatives that convert.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our Guide to B2B Marketing in EMEA and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing","url":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing","name":"Guide to B2B Marketing in EMEA | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240612153630/Guide_To_B2B_Marketing_EMEA_header_desktop.webp?fit=1092%2C1098&ssl=1","datePublished":"2024-05-08T20:12:00+00:00","dateModified":"2026-07-14T21:13:19+00:00","description":"B2B is constantly changing. Get tips and strategies that will help you create winning B2B digital campaigns. Download our B2B marketing guide for the EMEA region.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/emea-guide-to-b2b-marketing#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240612153630/Guide_To_B2B_Marketing_EMEA_header_desktop.webp?fit=1092%2C1098&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240612153630/Guide_To_B2B_Marketing_EMEA_header_desktop.webp?fit=1092%2C1098&ssl=1","width":1092,"height":1098,"caption":"Cover design for the \"Guide to B2B Marketing in the EMEA Region\""}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide"},"author":[],"headline":"Mastering the Art of Conversions","datePublished":"2021-11-18T21:04:00+00:00","dateModified":"2026-07-14T21:19:20+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide"},"wordCount":202,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240619133625/mastering_the_art_of_conversions_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["conversion","conversion tracking","Guide"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to acquire new customers and optimize ad campaigns to improve performance with StackAdapt’s guide to conversion strategy.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTake Control of Conversions\n\n\n\n\n\nUnderstanding conversions is crucial to optimizing campaign performance. By tracking which part of the funnel a conversion happened on, the time between a click and a conversion, and what device a conversion occurred on, marketers can gain valuable insights into acquiring new customers and expanding their client base.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUncover the Story Behind Every Conversion\n\n\n\nAll campaigns and clients are different. As advertisers, it’s vital to understand what conversion point your client values most as their primary KPI and optimize campaigns towards that goal. To do that, you need to uncover the story behind every conversion and develop a strategy that drives performance.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow to build an effective conversion strategy.\n\n\n\nThe different types of conversions.\n\n\n\nBid strategies, targeting tips, and how to choose the right goals.\n\n\n\nAdvanced conversion tactics and optimization strategies.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide to conversion strategy and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide","url":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide","name":"Master the Art of Conversion Strategy | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240619133625/mastering_the_art_of_conversions_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2021-11-18T21:04:00+00:00","dateModified":"2026-07-14T21:19:20+00:00","description":"Learn how to acquire new customers and optimize ad campaigns. Download StackAdapt’s guide to conversion marketing strategies.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/conversion-strategy-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240619133625/mastering_the_art_of_conversions_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240619133625/mastering_the_art_of_conversions_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for StackAdapt's guide to conversion strategy"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions"},"author":[],"headline":"Learn Retargeting Strategies That Maximize Conversions","datePublished":"2024-04-29T15:06:00+00:00","dateModified":"2026-08-19T13:56:25+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions"},"wordCount":219,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627110453/retargeting_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["dynamic retargeting","Guide","retargeting"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nFind out how retargeting strategies can help you meet your lower-funnel conversion goals while nurturing your leads.\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMeet Your Lower-Funnel Conversion Goals\n\n\n\n\n\nAn effective retargeting strategy delivers your ads to a user based on their previous actions. It’s an important tactic for re-engaging users who have seen your ad or have shown interest in your brand or product. \n\n\n\nHow can you build an effective retargeting strategy that helps you strengthen awareness in the upper funnel and help you meet your lower-funnel conversion goals? Download our guide and find out.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nStrategies for Successful Retargeting Campaigns\n\n\n\nFrom diversifying your message and creatives to allocating your budget wisely, we’ve got five strategies for successful retargeting campaigns. Implement these strategies and effectively engage with your audience, drive conversions, and maximize your marketing ROI.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow to build an effective retargeting advertising strategy. \n\n\n\nHow to personalize ad creatives to re-engage users interested in your brand or product.\n\n\n\nSix tactics that help you meet your lower-funnel conversion goals. \n\n\n\nFive strategies for building a successful retargeting campaign.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our retargeting guide and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions","url":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions","name":"Guide to Retargeting | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627110453/retargeting_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2024-04-29T15:06:00+00:00","dateModified":"2026-08-19T13:56:25+00:00","description":"Learn how retargeting strategies can help you meet your lower-funnel conversion goals. Download our retargeting guide and get started.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/retargeting-strategies-that-maximize-conversions#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627110453/retargeting_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627110453/retargeting_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover illustration of \"Retargeting in StackAdapt\" guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea"},"author":[],"headline":"Cookieless Strategies For Your Advertising Campaigns","datePublished":"2022-09-08T16:29:00+00:00","dateModified":"2026-08-19T14:07:20+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea"},"wordCount":237,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627122155/cookieless_strategies_UK_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["contextual targeting","cookieless targeting","Report"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn how contextual targeting enables marketers to take control of their ad campaigns without the use of cookies.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nExplore Cookieless Solutions\n\n\n\n\n\nThe programmatic landscape is constantly changing. Privacy-related regulations are being increasingly adopted, and more limitations are being placed on digital environments where cookies exist. \n\n\n\nIn fact, 71% of advertisers believe that contextual targeting will be more important in a cookieless environment, according to 100 agency and brand advertisers across the UK surveyed for a report conducted by StackAdapt in partnership with Advertiser Perceptions.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTake Control of Your Ads With Contextual Targeting\n\n\n\nAdvertisers know they need to shift to new targeting methodologies in a cookieless digital environment, but many have yet to act. We found that only 28% of advertisers have implemented contextual solutions. Contextual advertising solutions are a great method for reaching the right audience, at the right time, and in the right context.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nStats and insights on how advertisers and brand marketers are preparing for cookieless environments.\n\n\n\nInsights on how advertisers and brands can leverage contextual strategies for digital campaigns.\n\n\n\nThe role that contextual advertising plays in cookieless targeting.\n\n\n\nHow brands can use machine learning and AI to stay competitive.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our report and start building your contextual strategy.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea","url":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea","name":"Cookieless Strategies Report | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627122155/cookieless_strategies_UK_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2022-09-08T16:29:00+00:00","dateModified":"2026-08-19T14:07:20+00:00","description":"Learn how contextual strategies can help UK marketers reach their target audience in a cookieless future. Get the latest report from StackAdapt.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/contextual-targeting-report-emea#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627122155/cookieless_strategies_UK_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240627122155/cookieless_strategies_UK_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Graphic of cover of report: Cookieless Strategies With a Dash of AI"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising"},"author":[],"headline":"Research: First-Party Data Adoption in B2B Advertising","datePublished":"2024-07-05T17:51:45+00:00","dateModified":"2026-07-14T21:12:46+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising"},"wordCount":237,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240705092555/first_party_data_in_b2b_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["1st-party data","b2b","Report"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Research Report\n\n\n\nAbout This Research Report\n\n\n\nFind out how B2B marketers are leveraging first-party data for campaign success in this survey by StackAdapt and Ad Age.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUse Your 1st-Party Data to Target Customers\n\n\n\n\n\nMarketers can deploy their 1st-party data across various channels, like display, video, or connected TV to reach and engage audiences on a personal level. \n\n\n\nOver 68% of advertisers surveyed have used first-party data to target customers, according to our custom research survey. Download the report and get insight into the use of first-party data across various digital advertising channels.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUntapped Opportunities With Emerging Channels\n\n\n\nThe strategic use of 1st-party data can unlock new levels of marketing success and provide marketers with a competitive edge. The untapped opportunity of emerging channels like connected TV, digital out-of-home, audio, and in-game advertising is immense. These channels offer marketers innovative ways to reach their audiences.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nStats and insights on how advertisers leverage first-party data in their B2B campaigns.\n\n\n\nStats on first-party data use per channel and opportunities with emerging channels.\n\n\n\nHow advertisers can leverage first-party data and personalize their ad campaigns.\n\n\n\nChallenges using first-party data and how to overcome them.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our first-party data report and get the secret sauce.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising","url":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising","name":"Report: First-Party Data Adoption in B2B Advertising","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240705092555/first_party_data_in_b2b_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2024-07-05T17:51:45+00:00","dateModified":"2026-07-14T21:12:46+00:00","description":"Find out how B2B marketers are leveraging first-party data for campaign success in this survey by StackAdapt and Ad Age.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/first-party-data-in-b2b-advertising#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240705092555/first_party_data_in_b2b_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240705092555/first_party_data_in_b2b_advertising_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Illustrative graphic of the cover image of the \"First-Party Data in B2B Advertising\" report"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide"},"author":[],"headline":"The Ultimate Guide to Advertising on CTV","datePublished":"2024-07-25T12:11:52+00:00","dateModified":"2026-07-14T21:12:04+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide"},"wordCount":273,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240723132928/guide_to_ctv_social_stackadapt_tile.webp?fit=600%2C300&ssl=1","keywords":["connected tv","ctv","Guide"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn strategies, insights, and best practices on how to run CTV campaigns that capture attention.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy CTV Advertising Is on the Rise\n\n\n\n\n\nPeople are spending more time than ever watching connected TV (CTV), with EMARKETER reporting the average US adult is expected to watch nearly two hours and 15 minutes of CTV per day in 2025.\n\n\n\nWith consumers cutting ties with cable and flocking to ad-supported streaming, CTV has emerged as an ideal channel for reaching a more engaged target audience. Download our guide to learn everything there is to know about advertising on CTV.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAd-Supported Streaming Offers Major Opportunities\n\n\n\nThe New York Times reports that 56% of new streaming service subscribers chose a lower-priced ad tier in Q1 2024 and US ad-supported streaming subscriptions are predicted to grow by 82.8% in 2024, helping make CTV the fastest-growing major ad channel in the US.\n\n\n\nWhether you’re a traditional or digital media buyer looking to expand your multi-channel strategy, CTV advertising is a great addition to any campaign.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow to get started with advertising on CTV.\n\n\n\nBenefits of CTV advertising for traditional and digital media buyers.\n\n\n\nCreative best practices for building CTV ads that stand out from the competition.\n\n\n\nCTV marketing strategies and tips that drive campaign performance.\n\n\n\nExpert insights on why CTV ad spending is experiencing monumental growth.\n\n\n\nResearch-backed analysis on the future of CTV advertising.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide to learn everything you should know about advertising on CTV.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide","url":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide","name":"The Ultimate Guide to Connected TV Advertising | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240723132928/guide_to_ctv_social_stackadapt_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-07-25T12:11:52+00:00","dateModified":"2026-07-14T21:12:04+00:00","description":"Learn insights, strategies, and best practices for running successful CTV campaigns. Download StackAdapt’s CTV advertising guide.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240723132928/guide_to_ctv_social_stackadapt_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240723132928/guide_to_ctv_social_stackadapt_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover illustration for StackAdapt's guide to connected TV advertising"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea"},"author":[],"headline":"Run Winning Multi-Channel Advertising Campaigns in EMEA","datePublished":"2024-08-06T13:37:24+00:00","dateModified":"2026-07-14T21:11:34+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea"},"wordCount":224,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","keywords":["emea","Guide","programmatic advertising"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to leverage a multi-channel advertising strategy to drive campaign success.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nExpand Your Multi-Channel Approach\n\n\n\n\n\nThe programmatic market in the UK has grown 30xin the past 10 years. Connected TV  (CTV) and digital out-of-home (DOOH) advertising are forecasted to see the fastest growth in programmatic spending in the next few years.\n\n\n\nAs your competitors continue to invest in traditional advertising channels, it’s important to have a multi-channel strategy that positions your brand as top of mind for your customers.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCreate a Cohesive Experience Across Multiple Channels\n\n\n\nProgrammatic platforms allow advertisers to bid on and buy ad space across multiple channels automatically. \n\n\n\nWith a holistic multi-channel strategy that includes native, display, video, CTV, programmatic audio, in-game, and (DOOH), you can drive prospects from the top of the funnel to the bottom.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nWinning strategies for native, display, and video advertising.\n\n\n\nProgrammatic advertising trends and their impact on campaign planning.\n\n\n\nUse cases and proven advice for multi-channel advertising campaigns.\n\n\n\nHow to use advanced targeting tactics to reach the right audience.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our Guide to Multi-Channel Advertising and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea","url":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea","name":"Guide to Multi-Channel Advertising - EMEA | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","datePublished":"2024-08-06T13:37:24+00:00","dateModified":"2026-07-14T21:11:34+00:00","description":"Learn how to leverage native, display, video, and emerging programmatic channels to kickstart your multi-channel advertising campaigns in EMEA.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/guide-to-multi-channel-advertising-emea#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240513115933/Multi-Channel_Strategies_tile_stackadapt.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for multi-channel advertising guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe"},"author":[],"headline":"Your Guide to Digital Out-of-Home Advertising in the UK and Europe","datePublished":"2024-08-15T19:26:24+00:00","dateModified":"2026-07-14T21:11:18+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe"},"wordCount":237,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20240801172126/ThinkBDW_Tile.webp?fit=1275%2C646&ssl=1","keywords":["digital out-of-home","dooh","Guide"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn what digital out-of-home advertising (DOOH) is, its benefits, and why you need to add it to your multi-channel strategy.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPutting the Digital in Out-of-Home Advertising\n\n\n\n\n\nOut-of-home (OOH) advertising is one of the oldest forms of advertising. But over the past decade, as technology has advanced, DOOH advertising has emerged as one of the more reliable ways to reach and engage audiences in public, providing the precision of digital advertising with the impact of traditional OOH advertising.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDOOH On the Rise in the UK\n\n\n\nToday, DOOH is one of the fastest-growing programmatic channels. In 2024, DOOH will account for 67.4% of total OOH spending in the UK—nearly double that of the US, where DOOH will only account for 34.4% of total OOH spend.\n\n\n\nWith cross-channel integration driving growth in the UK, and other areas throughout EMEA, there’s never been a better time to add DOOH to your media mix.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nAn introduction to DOOH and emerging trends shaping its growth.\n\n\n\nFive benefits of DOOH advertising.\n\n\n\nThe differences between programmatic DOOH and traditional OOH.\n\n\n\nTips on how to get started with DOOH advertising and reach your target audience.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy of the DOOH advertising guide now.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe","url":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe","name":"Your Guide to DOOH Advertising in the UK and Europe","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20240801172126/ThinkBDW_Tile.webp?fit=1275%2C646&ssl=1","datePublished":"2024-08-15T19:26:24+00:00","dateModified":"2026-07-14T21:11:18+00:00","description":"Learn what digital out-of-home advertising is, its benefits, and how to add it to your multi-channel strategy. Download your free guide now.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/dooh-advertising-guide-uk-europe#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20240801172126/ThinkBDW_Tile.webp?fit=1275%2C646&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20240801172126/ThinkBDW_Tile.webp?fit=1275%2C646&ssl=1","width":1275,"height":646,"caption":"ThinkBDW logo with a purple background"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics"},"author":[],"headline":"Measure the Success of Your Travel Ad Campaigns","datePublished":"2024-08-16T15:03:25+00:00","dateModified":"2026-07-14T21:11:01+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics"},"wordCount":193,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240822094801/travel_guide_tile.webp?fit=600%2C300&ssl=1","keywords":["Guide","measurement","travel"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to drive better campaign results and maximize the ROI of your travel ads.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMeasure Results, Maximize ROI\n\n\n\n\n\nWith revenues projected to reach $956 billion in 2025 and over 70% of sales occurring online, travel marketers must use precise data to refine strategies, optimize ad spend, and engage effectively across multiple channels.\n\n\n\nAccurate measurement ensures that every marketing dollar is well spent, driving better results, and maximizing ROI.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUnderstand the Complex Traveller Journey\n\n\n\nThe traveller’s purchase journey is often long and complex, with many touchpoints. Digital ads effectively reach the right audiences at the right time and provide highly measurable insights for real-time campaign management.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nA comprehensive map to understand the travel customer journey and its multiple touchpoints.\n\n\n\nA list of various travel measurement solutions and when to use them.\n\n\n\nThe steps you must take to measure campaign success across the travel funnel.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide to measuring travel ad campaigns and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics","url":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics","name":"Measure the Success of Your Travel Ad Campaigns | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240822094801/travel_guide_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-08-16T15:03:25+00:00","dateModified":"2026-07-14T21:11:01+00:00","description":"Learn how to drive better campaign results and maximize the ROI of your travel ads with this comprehensive guide.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/travel-ad-campaigns-metrics#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240822094801/travel_guide_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240822094801/travel_guide_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Travel measurement guide cover"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide"},"author":[],"headline":"Intelligent Advertising: Leveraging AI for Programmatic Success","datePublished":"2024-08-26T15:46:58+00:00","dateModified":"2026-07-14T21:10:43+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide"},"wordCount":200,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826105442/guide_to_intelligent_advertising_tile.webp?fit=600%2C300&ssl=1","keywords":["AI","artificial intelligence","Guide","programmatic advertising"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nExplore the role of AI in advertising and learn about the benefits of AI, practical applications, and future trends.\n\n\n\n\n\n\n\n\nShare this Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAI is Changing  How Advertisers Work\n\n\n\n\n\nArtificial intelligence (AI) is transforming many industries, and digital marketing is no exception. Among the various applications of AI in this field, programmatic advertising stands out for its significant impact.\n\n\n\nThis guide describes how AI algorithms operate, the benefits they offer, and the challenges they present for programmatic advertising.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFaster, Better Programmatic Campaigns\n\n\n\nIntegrating AI in programmatic advertising offers numerous advantages, making it a powerful tool for marketers. AI technologies impact how advertisers do their job, from better decision-making with predictive analytics to hyper-personalization and precise targeting.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nThe benefits of AI in programmatic advertising.\n\n\n\nPractical applications and strategies to implement AI technologies in advertising.\n\n\n\nThe challenges and limitations of AI in programmatic advertising.\n\n\n\nThe trends that will shape the future of programmatic advertising with AI.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide to AI and programmatic advertising and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide","url":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide","name":"AI in Programmatic Advertising Guide | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826105442/guide_to_intelligent_advertising_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-08-26T15:46:58+00:00","dateModified":"2026-07-14T21:10:43+00:00","description":"Explore the role of AI in programmatic advertising and learn about the benefits of AI, practical applications, and future trends.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/ai-programmatic-advertising-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826105442/guide_to_intelligent_advertising_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826105442/guide_to_intelligent_advertising_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of AI and Programmatic Advertising Guide."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk"},"author":[],"headline":"Why Build a Multi-Channel Strategy Into Your Advertising Plans","datePublished":"2023-05-03T17:25:00+00:00","dateModified":"2026-07-14T21:16:20+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk"},"wordCount":222,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826165808/multi-channel_ad_perceptions_report_UK_tile.webp?fit=600%2C300&ssl=1","keywords":["multi-channel","programmatic advertising","Report"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn the benefits of running campaigns across multiple channels and what to consider when building your multi-channel strategy.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nReach Consumers Across Different Channels\n\n\n\n\n\nA multi-channel strategy is key in today’s programmatic landscape. Consumers are active across various channels and devices, so using a mix of complementary channels can help increase audience reach.\n\n\n\nDownload our exclusive research report conducted by StackAdapt, in partnership with Advertiser Perceptions, to learn the benefits of multi-channel advertising and why you need to consider adding it to your digital strategy.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAdvertisers See Extended Reach as Top Multi-Channel Benefit\n\n\n\nOver half of advertisers see extended reach, increased brand awareness, and ad engagement as the top benefits of multi-channel advertising. According to our report with Advertiser Perceptions, those who have implemented a multi-channel advertising strategy saw a 47% better return on investment (ROI).\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nHow marketers are using different channels to reach their target audience.\n\n\n\nThe benefits of a multi-channel approach.\n\n\n\nInsights on the best channels for multi-channel advertising.\n\n\n\nHow to integrate a multi-channel strategy into your digital strategy.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload your copy to learn about the benefits of multi-channel advertising.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk","url":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk","name":"The Case for Multi-Channel Advertising in the UK | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826165808/multi-channel_ad_perceptions_report_UK_tile.webp?fit=600%2C300&ssl=1","datePublished":"2023-05-03T17:25:00+00:00","dateModified":"2026-07-14T21:16:20+00:00","description":"Learn what multi-channel advertising is, how to leverage different channels, and why you need a multi-channel strategy. Download our report.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/case-for-multi-channel-strategy-uk#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826165808/multi-channel_ad_perceptions_report_UK_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826165808/multi-channel_ad_perceptions_report_UK_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of StackAdapt and Advertiser Perceptions' The Case for Multi-Channel Programmatic Advertising UK report"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024"},"author":[],"headline":"How Advertisers Can Capitalize On Increased Travel Spending","datePublished":"2024-08-30T12:32:09+00:00","dateModified":"2026-07-14T21:10:20+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024"},"wordCount":258,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826170755/travel_snapshot_tile.png?fit=600%2C300&ssl=1","keywords":["programmatic advertising","Report","travel"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn how to optimize ad campaigns based on the trends, motivations, and buying behaviours of travellers in 2024.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTravel and Tourism Rebounds Big in 2024\n\n\n\n\n\nAlthough consumers are watching their spending, there’s one area they’re still willing to splurge on: travel.\n\n\n\nIn Q1 2024, over 285 million people from around the world travelled internationally, marking a 20% increase from the year prior, and US consumers plan to spend 6% to 13% more on travel in 2024 compared to the previous year. This presents a major opportunity for travel and tourism marketers.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSwifties and Sports Fans Boost Travel Numbers\n\n\n\nUndeterred by inflation and rising interest rates, experiences like concerts (Taylor Swift’s Eras Tour) and major sporting events (the US Open Tennis Championships) are factoring into people’s travel plans and will continue boosting travel throughout the year. In fact, the average US traveller is expected to spend ​​$1,742.90 USD per vacation this year, but even more when an expensive event is involved.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nThe types of deals travellers are searching for and where they plan to spend more money.\n\n\n\nTravel marketing trends and the main channels advertisers are prioritizing in 2024.\n\n\n\nAI’s impact on how travellers are planning their vacations.\n\n\n\nA five-point checklist for creating travel campaigns that convert.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our report on travel marketing trends to learn how to take your campaigns to new heights.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024","url":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024","name":"Report: Travel Marketing Trends in 2024 | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826170755/travel_snapshot_tile.png?fit=600%2C300&ssl=1","datePublished":"2024-08-30T12:32:09+00:00","dateModified":"2026-07-14T21:10:20+00:00","description":"Download our report to learn the latest travel trends, motivations, and buying behaviours impacting travel and tourism marketing in 2024.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-2024#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826170755/travel_snapshot_tile.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240826170755/travel_snapshot_tile.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of StackAdapt and EMARKETER'S Travel Industry Outlook 2024"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide"},"author":[],"headline":"Footfall Attribution: Measuring Ad Impact on Real-World Visits","datePublished":"2024-09-18T12:23:14+00:00","dateModified":"2026-07-14T21:08:19+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide"},"wordCount":233,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913160045/guide_to_footfall_attribution_tile.webp?fit=600%2C300&ssl=1","keywords":["foot traffic attribution","Guide","measurement","retail"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to understand the impact your ads have on driving in-person visits to physical locations.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nConnecting Ad Campaigns to In-Store Conversions\n\n\n\n\n\nEven in the digital age, 80% of global retail sales still happen offline. But it can be hard to tell sometimes what’s influencing these visits. That’s where footfall attribution comes in. Also known as offline or store-visit attribution, footfall attribution can help advertisers measure and understand the real-world impact ad campaigns have on driving store visits.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBoost Campaign Performance With Better Insights\n\n\n\nStackAdapt Footfall Attribution is an in-platform measurement solution that empowers advertisers to make data-informed decisions, optimize campaign performance, and increase store visits. Our self-serve solution allows you to run all of your multi-channel campaigns and measure offline ROI from a single platform.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nThree benefits of leveraging footfall attribution to understand your metrics.\n\n\n\nHow to set up a footfall study for campaigns that are active, paused, or just about to launch.\n\n\n\nHow to improve the accuracy of footfall studies by defining radiuses or drawing custom polygons in StackAdapt.\n\n\n\nUnderstand which times, days, and channels drive the most traffic.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide to learn how to measure footfall with StackAdapt.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide","url":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide","name":"Guide: How to Use StackAdapt for Footfall Attribution | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913160045/guide_to_footfall_attribution_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-09-18T12:23:14+00:00","dateModified":"2026-07-14T21:08:19+00:00","description":"Understand the impact your ad campaigns have in driving real-world visits to your physical locations by learning how to use StackAdapt for footfall attribution.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/footfall-attribution-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913160045/guide_to_footfall_attribution_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913160045/guide_to_footfall_attribution_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for StackAdapt Footfall Attribution"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads"},"author":[],"headline":"Maximizing Campaign Success: Creative Best Practices for Your Ads","datePublished":"2024-09-17T21:09:09+00:00","dateModified":"2026-07-14T21:08:42+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads"},"wordCount":255,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913102802/creative_best_practice_tile.webp?fit=600%2C300&ssl=1","keywords":["creative","creative studio","Guide"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to create ads for your native, display, and video ad campaigns that get noticed.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHow to Make Your Native, Display, and Video Ads Stand Out\n\n\n\n\n\nAs savvy digital advertisers, you don’t want to pour thousands of dollars into an ineffective, poor, or outright bad ad campaign. While there’s no guaranteed formula for campaign success, StackAdapt’s Creative Studio offers tips for designing impactful and engaging ads that get noticed, from effective headline writing to colour selection and ad composition.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBoost Campaign Performance With Cross-Channel Ad Exposure\n\n\n\nA strategic approach to your campaign is key to making sure your ads are seen across different devices and media channels. When users see an ad across multiple platforms in different formats like native, display, and video, their engagement increases. For instance, native ad click-through rates are significantly higher if a user has already seen a display ad from the same campaign.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nTips for effective ad copy headline writing.\n\n\n\nHow image composition and use of colour can impact your CTR.\n\n\n\nWhy a cross-channel ad exposure strategy can help lift the performance of your ad campaign.\n\n\n\nHow the Creative Studio team can help level up your campaigns from creative consultation to ad creation.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide and start building ads that leave a lasting impression.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads","url":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads","name":"Guide: Creative Best Practices For Digital Ads | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913102802/creative_best_practice_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-09-17T21:09:09+00:00","dateModified":"2026-07-14T21:08:42+00:00","description":"Download our guide and get tips from StackAdapt’s Creative Studio on how to build impactful and engaging ads that perform.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/creative-best-practices-for-digital-ads#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913102802/creative_best_practice_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20240913102802/creative_best_practice_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Illustrative graphic of the cover for \"Creative Best Practices\" guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/travel-customer-journey#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/travel-customer-journey"},"author":[],"headline":"Master the Travel Customer Journey","datePublished":"2024-10-15T13:44:09+00:00","dateModified":"2026-07-14T21:08:02+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/travel-customer-journey"},"wordCount":201,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-customer-journey#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241017104543/travel_through_the_funnel_desktop_tile.webp?fit=600%2C300&ssl=1","keywords":["audience targeting","Guide","Infographic","travel"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn how to target audiences throughout the travel customer’s journey effectively.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTravel Through the Funnel\n\n\n\n\n\nDid you know it often takes over 73 days before a traveller converts? \n\n\n\nAs travellers consume more content online across channels, they encounter multiple touchpoints before converting. Targeting the right audience at the right time with the right message is crucial for making a lasting impact and improving ROI. Download our guide, and we'll take you through each stage of the funnel.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMaster the Traveller's Journey\n\n\n\nThe booking journey is often long and involves multipletouchpoints, giving travel marketers valuable opportunities to influence decisions. This guide will help you engage travellers from inspiration to booking, ensuring a seamless and impactful journey.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nAn overview of the travel customer's path to purchase (with average duration).\n\n\n\nExamples and success stories of multi-channel travel campaigns.\n\n\n\nTips on how to create full-funnel campaigns.\n\n\n\nFunnel stage-specific targeting tactics and tools.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide to mastering the traveller's journey and get started.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/travel-customer-journey","url":"https://www.stackadapt.com/resources/downloads/travel-customer-journey","name":"Guide: Master the Travel Customer Journey | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-customer-journey#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241017104543/travel_through_the_funnel_desktop_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-10-15T13:44:09+00:00","dateModified":"2026-07-14T21:08:02+00:00","description":"Learn how to target audiences throughout the travel customer’s journey effectively with this guide from StackAdapt.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/travel-customer-journey#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241017104543/travel_through_the_funnel_desktop_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241017104543/travel_through_the_funnel_desktop_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for Travel Through the Funnel guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea"},"author":[],"headline":"The Ultimate Guide to Advertising on CTV in EMEA","datePublished":"2024-10-28T15:40:41+00:00","dateModified":"2026-07-14T21:07:18+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea"},"wordCount":268,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241024165903/EMEA_CTV_guide_tile.webp?fit=600%2C300&ssl=1","keywords":["connected tv","Guide","programmatic advertising"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn strategies, insights, and best practices on how to run CTV campaigns in EMEA that capture attention.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy CTV Advertising Is on the Rise\n\n\n\n\n\nWith the rise of streaming services and internet-enabled devices, viewers are increasingly moving between traditional and non-traditional formats, watching their favourite shows, movies, and sporting events on connected TV (CTV).\n\n\n\nIn Europe, 86% of consumers now watch CTV, with the highest viewership in Spain, followed by the UK. Download our guide to learn everything there is to know about advertising on CTV in EMEA.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Offers Major Opportunities\n\n\n\nTo make the most of their budget, advertisers are moving away from the manual buying methods of the past and relying more on programmatic. In 2023, over 90% of CTV advertising spend was traded programmatically. It’s expected to reach 93.6% by 2025. As a result, CTV ad spending is growing at record-breaking rates, with CTV ad spend in the UK forecasted to reach £2.94 billion by 2028.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHow to get started with advertising on CTV.\n\n\n\nResearch-backed analysis on the future of CTV advertising.\n\n\n\nBenefits of CTV advertising for traditional and digital media buyers.\n\n\n\nCreative best practices for building CTV ads that stand out from the competition.\n\n\n\nCTV marketing strategies and tips that drive campaign performance.\n\n\n\nExpert insights on why CTV ad spending is experiencing monumental growth.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our guide to learn everything you should know about advertising on CTV in EMEA.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea","url":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea","name":"The StackAdapt Guide to Connected TV Advertising in EMEA","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241024165903/EMEA_CTV_guide_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-10-28T15:40:41+00:00","dateModified":"2026-07-14T21:07:18+00:00","description":"Learn insights, strategies, and best practices for running successful CTV campaigns in the EMEA region. Download StackAdapt’s CTV advertising guide.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/ctv-advertising-guide-emea#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241024165903/EMEA_CTV_guide_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241024165903/EMEA_CTV_guide_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover design for StackAdapt's Ultimate Guide to Connected TV Advertising in the EMEA Region"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide"},"author":[],"headline":"The Future of Martech: Predictions and Trends to Watch in 2025","datePublished":"2024-11-25T08:50:21+00:00","dateModified":"2026-07-14T21:03:35+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide"},"wordCount":218,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241119105307/future_of_martech_tile.webp?fit=600%2C300&ssl=1","keywords":["AI","Guide","martech","programmatic advertising"],"articleSection":["Martech"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nIndustry experts dive into the most significant martech trends and predictions shaping the future.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMartech Is Transforming Before Our Eyes\n\n\n\n\n\nMarketing technology, or martech, is evolving at an incredible pace. What worked yesterday might not be enough to stay competitive tomorrow.\n\n\n\nAI, automation, and data privacy regulations are reshaping how brands connect with customers. Understanding these changes and anticipating what’s next has never been more important as the landscape shifts.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDon't Fall Behind\n\n\n\nWe’ve gathered insights from industry experts, including David Wells (Snowflake), Tejas Manohar (Hightouch), and Yang Hang (StackAdapt), to help you navigate the challenges and opportunities ahead.\n\n\n\nWhether you’re a marketer or a business leader, staying on top of these developments will allow you to adapt and thrive in a constantly changing environment.\n\n\n\n\n\n\n\nWhat You’ll Find Inside The Guide\n\n\n\n\nPredictions about the future of AI and machine learning in martech.\n\n\n\nSolutions to find a balance between privacy and personalization.\n\n\n\nOpportunities to integrate martech and adtech solutions.\n\n\n\nStrategies for adapting to a privacy-first world while maintaining marketing effectiveness.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload StackAdapt's The Future of Martech Guide today.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide","url":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide","name":"The Future of Martech: Predictions and Trends for 2025","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241119105307/future_of_martech_tile.webp?fit=600%2C300&ssl=1","datePublished":"2024-11-25T08:50:21+00:00","dateModified":"2026-07-14T21:03:35+00:00","description":"In this guide, industry experts help you navigate the challenges and opportunities ahead in the changing martech landscape.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/future-of-martech-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241119105307/future_of_martech_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20241119105307/future_of_martech_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of The Future of Martech Guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms"},"author":[],"headline":"Field Guide to CTV Advertising Platforms","datePublished":"2025-02-27T13:29:26+00:00","dateModified":"2026-07-14T22:32:36+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms"},"wordCount":190,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305035507/EMARKETER-CTV-Field-Guide_Tile-Header-1.png?fit=600%2C300&ssl=1","keywords":["connected tv","ctv","Guide"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nThis guide unpacks the trends, capabilities, and players in the CTV advertising landscape.\n\n\n\n\n\n\n\n\nShare This Guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nCTV Is The Fastest-Growing Channel\n\n\n\n\n\nConnected TV (CTV) was the fastest-growing ad channel tracked by EMARKETER, with ad spend outpacing digital (ads appearing on desktop and laptop computers, mobile phones, tablets, and other internet-connected devices), search, social media, and retail media in 2024.\n\n\n\nMarketers are embracing CTV’s targeting capabilities, audiences, and AI-enabled efficiencies, thanks to sophisticated advertising technology.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearn How To Choose The Best CTV Advertising Platform\n\n\n\nThis guide from EMARKETER and StackAdapt explains the surging interest in CTV, explores the tools available to marketers, and offers guidance on choosing the best platform for your organization.\n\n\n\n\n\n\n\nWhat You’ll Find Inside The Field Guide\n\n\n\n\nThe benefits and challenges of CTV advertising.\n\n\n\nHow to select CTV advertising platform features.\n\n\n\nHow to buy CTV ads and why it's easier than ever.\n\n\n\nFive steps to choose a CTV advertising platform.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our Field Guide to CTV Advertising Platforms.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms","url":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms","name":"Field Guide to CTV Advertising Platforms | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305035507/EMARKETER-CTV-Field-Guide_Tile-Header-1.png?fit=600%2C300&ssl=1","datePublished":"2025-02-27T13:29:26+00:00","dateModified":"2026-07-14T22:32:36+00:00","description":"This field guide unpacks the trends, capabilities, and players in the CTV advertising landscape so that you can choose the best platform.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/field-guide-to-ctv-advertising-platforms#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305035507/EMARKETER-CTV-Field-Guide_Tile-Header-1.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305035507/EMARKETER-CTV-Field-Guide_Tile-Header-1.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of CTV Field Guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report"},"author":[],"headline":"The Evolution of Adtech and Martech in Europe","datePublished":"2025-03-04T17:00:55+00:00","dateModified":"2026-07-14T20:58:16+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report"},"wordCount":223,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305034014/EMARKETER_IA-Adtech-and-Martech-Report-EMEA_Tile-Image-1.png?fit=600%2C300&ssl=1","keywords":["adtech","martech","Report"],"articleSection":["Martech"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn about the impact of adtech and martech solutions on the performance of digital advertising campaigns in Europe.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nEuropean Marketers Have A Strategic Advantage\n\n\n\n\n\nDigital advertising has rapidly evolved from direct deals to a complex programmatic ecosystem. Adtech and martech now span CRM, ad verification, analytics, and DSPs. Today, the industry faces a turning point—low consent rates for cookies, rising antitrust scrutiny, and stricter global privacy laws. European marketers, accustomed to privacy regulations, hold a strategic edge with privacy-first solutions.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAccess The Data And Insights You Need To Stay Ahead\n\n\n\nThis ExchangeWire Insights & Attitudes report, produced in association with StackAdapt, examines how marketers across Europe are utilizing adtech and martech technologies within their digital advertising campaigns, the impact these solutions have had on their businesses, and how their use is set to develop going forward.\n\n\n\n\n\n\n\nWhat You’ll Find Inside The Report\n\n\n\n\nThe impact of adtech and martech on growth and efficiency.\n\n\n\nThe use of adtech and martech tools in Europe.\n\n\n\nThe benefits of applying adtech/martech to digital advertising campaigns.\n\n\n\nThe challenges in integrating adtech and martech.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload The Evolution of Adtech and Martech in Europe Report.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report","url":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report","name":"The Evolution of Adtech and Martech in Europe | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305034014/EMARKETER_IA-Adtech-and-Martech-Report-EMEA_Tile-Image-1.png?fit=600%2C300&ssl=1","datePublished":"2025-03-04T17:00:55+00:00","dateModified":"2026-07-14T20:58:16+00:00","description":"Learn about the impact of adtech and martech solutions on the performance of digital advertising campaigns in Europe.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/adtech-martech-europe-report#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305034014/EMARKETER_IA-Adtech-and-Martech-Report-EMEA_Tile-Image-1.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250305034014/EMARKETER_IA-Adtech-and-Martech-Report-EMEA_Tile-Image-1.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of the Adtech and Martech Report"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success"},"author":[],"headline":"Driving Digital Advertising Platform Success","datePublished":"2025-03-19T07:34:45+00:00","dateModified":"2026-07-14T20:57:38+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success"},"wordCount":225,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250318075513/Whitepaper_tile.webp?fit=600%2C300&ssl=1","keywords":["apac","Report"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn about APAC’s latest digital ad trends, including multi-channel marketing, 1st-party data strategies, and emerging media channels.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAPAC Digital Advertising Is Evolving—Are You Ready?\n\n\n\n\n\n83% of APAC business leaders worry about their organisation’s digital skill set.\n\n\n\nWith rapid shifts in media consumption, ad technology, and data privacy, marketers need new strategies to maximize ROI and stay competitive. This report provides insights to help you navigate the evolving landscape.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Future of Digital Advertising in APAC\n\n\n\nMarketers who embrace emerging channels and 1st-party data strategies will gain a competitive edge.\n\n\n\nWith the deprecation of 3rd-party cookies and shifting consumer behaviours, brands must rethink their approach to targeting and engagement. Leveraging multi-channel strategies, CTV, and programmatic innovations will be key to staying ahead in APAC’s rapidly evolving digital landscape.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nMulti-channel strategies to drive higher ROI and how to implement them.\n\n\n\nHow to future-proof your targeting by leveraging 1st-party data and optimising customer insights.\n\n\n\nWhy CTV, DOOH, and in-game ads are becoming essential for reaching APAC consumers.\n\n\n\nHow cross-device retargeting and precise audience segmentation are making CTV a must-have channel.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload the Driving Digital Advertising Platform Success Report.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success","url":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success","name":"Driving Digital Advertising Platform Success | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250318075513/Whitepaper_tile.webp?fit=600%2C300&ssl=1","datePublished":"2025-03-19T07:34:45+00:00","dateModified":"2026-07-14T20:57:38+00:00","description":"Learn about APAC’s latest digital ad trends, including multi-channel marketing, 1st-party data strategies, and emerging media channels.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/digital-advertising-platform-success#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250318075513/Whitepaper_tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250318075513/Whitepaper_tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of the Driving Digital Advertising Platform Success report"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook"},"author":[],"headline":"The B2B Performance and Brand Lookbook","datePublished":"2025-05-21T17:26:52+00:00","dateModified":"2026-08-17T13:57:22+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook"},"wordCount":196,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250509141914/EMARKETER_StackAdapt_B2B-Lookbook_Landing-Page-Header-1.png?fit=1200%2C600&ssl=1","keywords":["b2b","performance","Report"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Lookbook\n\n\n\nAbout This Lookbook\n\n\n\nThis lookbook unpacks the key trends, challenges, and strategies shaping modern B2B marketing.\n\n\n\n\n\n\n\n\nShare This Lookbook\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nB2B Marketing Is Evolving Fast\n\n\n\n\n\nB2B marketing is undergoing a major shift as marketers face tighter budgets, increased competition, and growing pressure to prove ROI. To succeed, they’re rebalancing brand and performance efforts, embracing emerging channels like CTV and DOOH, and using AI to streamline operations and personalize outreach at scale.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearn How to Build a Smarter B2B Strategy\n\n\n\nThis lookbook from EMARKETER and StackAdapt explores the growing need to balance brand and performance, reveals how leading marketers are adapting to resource constraints, and offers actionable insights to help you refine your B2B strategy across channels.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Lookbook\n\n\n\n\nThe biggest challenges B2B marketers face today.\n\n\n\nThe emerging channels redefining B2B media strategies.\n\n\n\nHow to balance brand and performance for greater efficiency.\n\n\n\nWhere AI is driving real impact across the marketing funnel.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload B2B Performance and Brand Lookbook.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook","url":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook","name":"The B2B Marketing Performance and Brand Lookbook","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250509141914/EMARKETER_StackAdapt_B2B-Lookbook_Landing-Page-Header-1.png?fit=1200%2C600&ssl=1","datePublished":"2025-05-21T17:26:52+00:00","dateModified":"2026-08-17T13:57:22+00:00","description":"In this Lookbook, you'll learn to how balance brand and performance, and how to refine your B2B strategy across channels.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/b2b-performance-lookbook#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250509141914/EMARKETER_StackAdapt_B2B-Lookbook_Landing-Page-Header-1.png?fit=1200%2C600&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250509141914/EMARKETER_StackAdapt_B2B-Lookbook_Landing-Page-Header-1.png?fit=1200%2C600&ssl=1","width":1200,"height":600,"caption":"Page illustration of an emarketer report done in conjunction with StackAdapt on B2B marketing"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/conversions-research-report#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/conversions-research-report"},"author":[],"headline":"Cracking the Code of Conversions: How Marketers Win the Battle for Attention","datePublished":"2025-06-30T13:48:22+00:00","dateModified":"2026-07-14T20:54:52+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/conversions-research-report"},"wordCount":174,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/conversions-research-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250605052841/Conversion-Marketing_Landing-Page-Header.webp?fit=600%2C300&ssl=1","keywords":["conversion","conversion journey","Report"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn what tactics and channels high-performing agencies use to drive conversions.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat Drives Conversions?\n\n\n\n\n\nCapturing and maintaining audience attention is more challenging than ever. With budgets under pressure, tech stacks expanding, and AI reshaping workflows in real time, agency leaders are being forced to reevaluate what truly drives conversions.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Is Shifting, Not Incrementally, but Fundamentally\n\n\n\nThis report shows how modern agencies are reallocating their budgets, measuring performance, integrating technology, and leveraging AI, highlighting the strategies that distinguish high-performing marketers from the rest.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nHow leading agencies are aligning brand and performance marketing goals.\n\n\n\nChannel mixes and the challenges of scaling multi-channel execution.\n\n\n\nThe tactics, channels, and data that drive campaign conversions and ROI.\n\n\n\nHow AI is transforming workflows, measurement, and decision-making.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload our Cracking the Code of Conversions research report.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/conversions-research-report","url":"https://www.stackadapt.com/resources/downloads/conversions-research-report","name":"Research Report: Cracking the Code of Conversions | StackAdapt","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/conversions-research-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250605052841/Conversion-Marketing_Landing-Page-Header.webp?fit=600%2C300&ssl=1","datePublished":"2025-06-30T13:48:22+00:00","dateModified":"2026-07-14T20:54:52+00:00","description":"This report summarizes the findings of a survey of marketing professionals across the US about what is driving conversions.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/conversions-research-report#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250605052841/Conversion-Marketing_Landing-Page-Header.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250605052841/Conversion-Marketing_Landing-Page-Header.webp?fit=600%2C300&ssl=1","width":600,"height":300}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift"},"author":[],"headline":"The B2B Brand Marketing Shift","datePublished":"2025-06-04T21:39:28+00:00","dateModified":"2026-08-17T13:55:59+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift"},"wordCount":234,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250529152708/B2B-Advertising-2025_Landing-Page-Header.webp?fit=600%2C300&ssl=1","keywords":["b2b","Report","reporting"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nWith input from 110 enterprise leaders, this report captures the real challenges, data-backed trends, and emerging priorities that are defining the future of brand and performance in B2B.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nB2B Marketers Are Rewriting the Playbook\n\n\n\n\n\nLead generation still dominates the budget, but brand-building is gaining ground. While performance channels like search and social remain core, marketers are shifting resources toward brand to drive trust, long-term differentiation, and full-funnel growth.\n\n\n\nStill, the biggest hurdle is measurement. Marketers agree brand matters, but many struggle to prove ROI in ways the business understands.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Shift Toward Smarter, More Balanced B2B Strategies\n\n\n\nBuilt in partnership with EMARKETER, this report examines how B2B marketers across North America are evolving their strategies. Whether you’re advocating for brand investment, refining your media mix, or rethinking how you prove impact, this report offers the data and insights to support your case and sharpen your approach.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nWhere B2B marketers are shifting budgets, and why.\n\n\n\nHow agencies and publishers are leading in upper-funnel innovation.\n\n\n\nWhy measurement and attribution are the key to unlocking brand growth.\n\n\n\nThe tools and tactics connecting brand efforts to business outcomes.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload the B2B Brand Marketing report.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift","url":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift","name":"The B2B Brand Marketing Shift: Budgeting for Long-Term Growth","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250529152708/B2B-Advertising-2025_Landing-Page-Header.webp?fit=600%2C300&ssl=1","datePublished":"2025-06-04T21:39:28+00:00","dateModified":"2026-08-17T13:55:59+00:00","description":"Discover how enterprise B2B marketers are shifting budgets and rethinking the balance between brand and performance, with insights from EMARKETER data.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/b2b-brand-marketing-shift#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250529152708/B2B-Advertising-2025_Landing-Page-Header.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250529152708/B2B-Advertising-2025_Landing-Page-Header.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Illustration of pages of the report tiled together side by side"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac"},"author":[],"headline":"Brand Building for Sustainable Growth in APAC","datePublished":"2025-08-01T13:00:00+00:00","dateModified":"2026-07-31T06:25:15+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac"},"wordCount":214,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250731125423/Kantar_Whitepaper_Tile.webp?fit=600%2C300&ssl=1","keywords":["apac","Report"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nWith Kantar’s expertise in brandmeasurement and StackAdapt’s ownanalysis of 259 million APAC impressions,we’ve explored how brand investmentcontributes to top-line growth.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNavigating an Unclear Future\n\n\n\n\n\n2025 is proving to be a tough year for marketers across APAC due to economic uncertainty, evolving privacy regulations, and shifting consumer expectations.\n\n\n\nWhile most CMOs globally agree that brand investment drives business results, about half still prioritise performance marketing. In APAC, just 28% increased spend on brand building in 2025.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBrand Is a Growth Engine\n\n\n\nMarketers know brand matters, yet many say they lack practical guidance to activate brand building, especially under tighter budgets and rising scrutiny.\n\n\n\nUse this report as a one-stop resource for understanding brand impact, optimising media spend, and articulating the value of keeping brand and performance engines running in harmony.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nHow neglecting brand building leads to sales erosion.\n\n\n\nThe benefits of pairing performance and brand marketing.\n\n\n\nHow to get more from your media spend by investing in brand.\n\n\n\nThe value of full-funnel planning for greater ROI.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload StackAdapt and Kantar’s Brand Building in Focus report and get started.\n\n\n\n\nGet the Report\n\n\n\n\n\nGet the Report"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac","url":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac","name":"Report: Brand Building in APAC | StackAdapt x Kantar","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250731125423/Kantar_Whitepaper_Tile.webp?fit=600%2C300&ssl=1","datePublished":"2025-08-01T13:00:00+00:00","dateModified":"2026-07-31T06:25:15+00:00","description":"Discover what brands and agency partners in APAC are doing to drive sustainable growth through brand building in this research report.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/brand-building-report-apac#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250731125423/Kantar_Whitepaper_Tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250731125423/Kantar_Whitepaper_Tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover image for StackAdapt and Kantar's report on brand building in APAC"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/madtech-infographic#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/madtech-infographic"},"author":[],"headline":"How MadTech Unlocks Stronger Performance","datePublished":"2025-08-20T18:02:40+00:00","dateModified":"2026-07-14T20:54:05+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/madtech-infographic"},"wordCount":223,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/madtech-infographic#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250814151339/Case_for_Unifying_Martech_and_Adtech_Tile.webp?fit=600%2C300&ssl=1","keywords":["adtech","Infographic","martech"],"articleSection":["Martech"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Infographic\n\n\n\nAbout This Infographic\n\n\n\nTech stack fragmentation is a growth killer. This infographic shows how adtech and martech’s convergence drives better, faster results.\n\n\n\n\n\n\n\n\nShare This Infographic\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Hidden Costs of Siloed Systems\n\n\n\n\n\nToday, marketers grapple with a patchwork of disconnected tools. Martech and adtech tools rarely connect. In fact, 83% of businesses say their platforms don’t work together.\n\n\n\nThis infographic, created in partnership with Statista, shows how a unified tech stack can power up your performance.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Case for Convergence\n\n\n\nWhen advertising platforms and marketing tools operate in silos, the costs extend far beyond dollars. Poor integration between platforms can increase operational waste by up to 13%. But the costs—to visibility, agility, and impact—are often far greater.\n\n\n\nTo stay ahead, savvy brands and agencies are streamlining tech stacks to move faster, streamline their workflows, and scale results.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Infographic\n\n\n\n\nThe hidden costs of fragmented martech and adtech systems.\n\n\n\nHow unified data drives more revenue and efficiencies.\n\n\n\nWhat top-performing agencies do differently to scale cross-channel campaigns.\n\n\n\nWhy 1st-party data is the key to precision, personalization, and repeat revenue.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nLearn how MadTech can help you outperform the competition. Download StackAdapt and Statista’s infographic today.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/madtech-infographic","url":"https://www.stackadapt.com/resources/downloads/madtech-infographic","name":"Why Marketers Are Unifying Adtech and Martech [Infographic]","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/madtech-infographic#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250814151339/Case_for_Unifying_Martech_and_Adtech_Tile.webp?fit=600%2C300&ssl=1","datePublished":"2025-08-20T18:02:40+00:00","dateModified":"2026-07-14T20:54:05+00:00","description":"This infographic explores why marketers are unifying their tech stacks and how agencies are gaining a competitive edge through integration.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/madtech-infographic#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250814151339/Case_for_Unifying_Martech_and_Adtech_Tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250814151339/Case_for_Unifying_Martech_and_Adtech_Tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover of StackAdapt and Statista's infographic titled 'MadTech: The Case for Unifying Martech and Adtech for Impact,' featuring marketing professionals reviewing data on a laptop."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies"},"author":[],"headline":"Holiday Marketing Strategies to Sleigh 2025","datePublished":"2025-08-28T08:33:03+00:00","dateModified":"2026-08-10T16:22:41+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies"},"wordCount":212,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250821120825/Holiday-Marketing-Guide_Tile.png?fit=600%2C300&ssl=1","keywords":["Guide","holiday","retail"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Guide\n\n\n\nAbout This Guide\n\n\n\nLearn key trends, actionable insights, and expert tips for building holiday campaigns that convert.\n\n\n\n\n\n\n\n\nShare This eBook\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMake Every Dollar Count This Holiday Season\n\n\n\n\n\nDespite economic uncertainty, US holiday retail sales unexpectedly grew 4% in 2024. But with customers pinching pennies, marketing budgets continuing to decline, and teams increasingly expected to do more with less, there’s never been more pressure to make your ad dollars work harder.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nStaying Ahead in 2025\n\n\n\nSuccess this holiday season depends on smart timing, precise targeting, and tailored messaging. But without the right tools and tactics, even well-crafted campaigns can miss the mark.\n\n\n\nIn this guide, learn the holiday marketing strategies retailers are using to maximize conversions, even in challenging market conditions.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Guide\n\n\n\n\nHoliday marketing trends and insights shaping consumer behaviour and ad performance.\n\n\n\nWhen to plan and launch your holiday marketing campaigns for maximum impact.\n\n\n\nHoliday marketing strategies for e-commerce companies, retailers, and brands across industries.\n\n\n\nHow StackAdapt clients drove stronger ROI and boosted sales over the holiday season.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nReady to sleigh your holiday campaigns? Download StackAdapt’s Holiday Marketing Strategies for 2025 guide.\n\n\n\n\nGet the Guide\n\n\n\n\n\nGet the Guide"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies","url":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies","name":"Holiday Marketing Strategies and Tips: Guide for 2025","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250821120825/Holiday-Marketing-Guide_Tile.png?fit=600%2C300&ssl=1","datePublished":"2025-08-28T08:33:03+00:00","dateModified":"2026-08-10T16:22:41+00:00","description":"Learn key trends, actionable strategies, and expert tips for building high-impact campaigns that convert this holiday season.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-strategies#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250821120825/Holiday-Marketing-Guide_Tile.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20250821120825/Holiday-Marketing-Guide_Tile.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"Cover for StackAdapt's Holiday Marketing Strategies for 2025 guide"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic"},"author":[],"headline":"2026 Programmatic Advertising Trends Sneak Peek","datePublished":"2025-11-17T19:37:07+00:00","dateModified":"2026-08-17T13:54:15+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic"},"wordCount":206,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251117142606/programmatic-trends-tile.png?fit=600%2C300&ssl=1","keywords":["AI","ctv","Infographic","retail"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"2026 Programmatic Advertising Trends Sneak Peek\n\n\n\n\nGet the Infographic + Pre-Register for the Full Report\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Infographic\n\n\n\nAbout This Infographic\n\n\n\nThis infographic is a sneak peek of The State of Programmatic Advertising 2026. Grab it now and you’ll be pre-registered to get the full report by email on launch day.\n\n\n\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat Will Shape Advertising in 2026? \n\n\n\n\n\nSee which 2025 predictions landed and what’s really shaping programmatic advertising in 2026.\n\n\n\nFrom AI integration to the rise of emerging channels and the transformation of agency models, 2026 is ripe for disruption.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Advertising Trends\n\n\n\nSee how marketing leaders are navigating the future of advertising in a landscape defined by cross-channel complexity, rising demands for ROI, and the convergence of adtech and martech.\n\n\n\nGet the infographic and pre-register for the full report.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Infographic\n\n\n\n\nWhere AI, CTV, and agency models stand now.\n\n\n\nThe practical implications for planning and performance.\n\n\n\nStrategic advice for your 2026 roadmap backed by experts.\n\n\n\nUnique insights drawn from industry research and StackAdapt’s platform data on spend and creative trends.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nSee what advertising trends will transform the industry in 2026. Download the infographic.\n\n\n\n\nGet the Infographic + Pre-Register for the Full Report\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic","url":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic","name":"Infographic: Programmatic Advertising Trends in 2026","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251117142606/programmatic-trends-tile.png?fit=600%2C300&ssl=1","datePublished":"2025-11-17T19:37:07+00:00","dateModified":"2026-08-17T13:54:15+00:00","description":"Download this infographic and see which 2025 predictions landed, and what’s really shaping programmatic advertising in 2026.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251117142606/programmatic-trends-tile.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251117142606/programmatic-trends-tile.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"2026 Digital Advertising Trends Sneak Peek infographic"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report"},"author":[],"headline":"The State of Programmatic Advertising 2026","datePublished":"2026-01-06T11:00:00+00:00","dateModified":"2026-08-17T13:52:46+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report"},"wordCount":256,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251219144825/2025_The-State-of-Programmatic-Advertising-2026_Tile-header.png?fit=600%2C300&ssl=1","keywords":["programmatic advertising","Report"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn how leading brands and agencies are evolving their full-funnel strategies, embracing AI, and rethinking their tech stacks to stay competitive.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Advertising Is Entering a New Phase\n\n\n\n\n\nThe 2026 programmatic benchmarks confirm a market in lift-off. Data shows that 75% of marketers expect budgets to rise in 2026, and 84% report stronger year-over-year performance. \n\n\n\nYet beneath this optimism lies a widening maturity gap between those simply keeping pace and those pulling ahead.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat Top-Performing Marketers Do Differently\n\n\n\nOur research shows that top performers consistently excel in five areas: unifying fragmented workflows, consolidating their tech stacks, adopting AI where it delivers immediate impact, investing earlier in emerging channels, and redefining performance around attention and creative quality.\n\n\n\nBased on insights from 484 senior marketers across North America and the UK, plus StackAdapt’s platform data from a global sample of 6,000+ advertisers, this report reveals how marketers are preparing not just for what’s next, but for what’s already taking shape in the numbers.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nFive data-backed trends that will shape programmatic advertising in 2026.\n\n\n\nPredictions and benchmarks to understand where the industry is truly heading.\n\n\n\nClear guidance on the moves high performers make, and how you can replicate them.\n\n\n\nData on where ROI really came from in 2025, and what that means for 2026 planning.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nUnlock the data, insights, and moves that will give you an edge in 2026.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report","url":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report","name":"Download StackAdapt’s State of Programmatic Advertising","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251219144825/2025_The-State-of-Programmatic-Advertising-2026_Tile-header.png?fit=600%2C300&ssl=1","datePublished":"2026-01-06T11:00:00+00:00","dateModified":"2026-08-17T13:52:46+00:00","description":"Discover the benchmarks, trends, and predictions shaping programmatic advertising, marketing orchestration, and AI in 2026.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/state-programmatic-advertising-report#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251219144825/2025_The-State-of-Programmatic-Advertising-2026_Tile-header.png?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20251219144825/2025_The-State-of-Programmatic-Advertising-2026_Tile-header.png?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"StackAdapt's The State of Programmatic Advertising 2026 report cover"}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report"},"author":[],"headline":"B2B Advertising Trends: What’s Powering Growth in 2026","datePublished":"2026-01-29T14:34:54+00:00","dateModified":"2026-08-17T13:50:48+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report"},"wordCount":195,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260202190346/Trends_B2B.webp?fit=1200%2C600&ssl=1","keywords":["b2b","programmatic advertising","Report"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn how B2B marketing is evolving today and what will define success in 2026.\n\n\n\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nB2B Is Now Interconnected and Always On\n\n\n\n\n\nB2B growth in 2026 depends on whether brands can operate effectively in always-on, multi-threaded environments.\n\n\n\nRather than relying on isolated campaigns, success comes from building interconnected systems that work together to shape demand continuously.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Modern Advertising Ecosystem Mandate\n\n\n\nBased on StackAdapt platform insights and broader industry research, this report explores how budgets are being allocated, why ecosystem-led strategies are replacing campaign-led thinking, and how programmatic orchestration connects data, creative, partners, and media to influence the full B2B buying journey.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nInsights on the new B2B decision ecosystem.\n\n\n\nThe five trends reshaping B2B advertising in 2026.\n\n\n\nHow B2B marketers are investing in an always-on journey.\n\n\n\nHow to use programmatic as the operating system of B2B growth.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nUnlock the insights that will give you an edge in 2026. Get StackAdapt’s B2B Advertising Trends report.\n\n\n\n\nDownload  Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report","url":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report","name":"Download StackAdapt’s B2B Advertising Trends Report","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260202190346/Trends_B2B.webp?fit=1200%2C600&ssl=1","datePublished":"2026-01-29T14:34:54+00:00","dateModified":"2026-08-17T13:50:48+00:00","description":"Discover how B2B marketing is evolving today and what will define success in 2026. Get StackAdapt’s B2B Advertising Trends report.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/b2b-advertising-trends-report#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260202190346/Trends_B2B.webp?fit=1200%2C600&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260202190346/Trends_B2B.webp?fit=1200%2C600&ssl=1","width":1200,"height":600}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026"},"author":[],"headline":"2026 Programmatic Trends in Retail Marketing","datePublished":"2026-02-02T15:30:14+00:00","dateModified":"2026-08-17T13:49:33+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026"},"wordCount":237,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260128094142/Retail-Marketing-Trends-2026_Tile.webp?fit=1200%2C600&ssl=1","keywords":["programmatic advertising","Report","retail"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn about the current programmatic trends in retail marketing and what’s shaping its future.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nConsumer Habits Are Changing\n\n\n\n\n\nThe path to purchase doesn’t always begin with a clear product in mind, and it rarely ends at a single destination. Instead, consumers discover products while scrolling feeds, streaming content, and reading articles online—fundamentally reshaping how retail marketers drive discovery.\n\n\n\nIn this report, we draw on StackAdapt platform insights and industry research to examine how retail marketing is evolving today and what it takes to succeed in 2026.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet Ahead of the Competition\n\n\n\nThe fight for visibility is no longer about being everywhere. It’s about being relevant everywhere that matters.\n\n\n\nDownload StackAdapt’s latest retail marketing trends report to learn where budgets are moving, how consumer behavior is reshaping retail advertising, and why programmatic orchestration is bringing everything together.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nThe top five trends shaping retail marketing in 2026 and beyond.\n\n\n\nWhere retail marketers are investing and what channels they’re prioritizing\n\n\n\nWhy 1st-party data, AI-powered creative, and marketing orchestration are essential to success.\n\n\n\nHow programmatic advertising can help you connect brand and performance.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload the report to learn how retail marketers are turning attention into action in a crowded marketplace.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026","url":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026","name":"Report: The Top Retail Marketing Trends in 2026","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260128094142/Retail-Marketing-Trends-2026_Tile.webp?fit=1200%2C600&ssl=1","datePublished":"2026-02-02T15:30:14+00:00","dateModified":"2026-08-17T13:49:33+00:00","description":"Download StackAdapt’s latest report on the current trends in programmatic advertising to learn what’s shaping retail marketing and how to stay ahead.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/retail-marketing-trends-2026#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260128094142/Retail-Marketing-Trends-2026_Tile.webp?fit=1200%2C600&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/2/20260128094142/Retail-Marketing-Trends-2026_Tile.webp?fit=1200%2C600&ssl=1","width":1200,"height":600,"caption":"StackAdapt's report titled 'Retail Marketing Trends: How to Win in 2026' shown in a digital layout."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026"},"author":[],"headline":"Personalization in Digital Marketing: Trends, Statistics, and What’s Next","datePublished":"2026-02-05T19:38:01+00:00","dateModified":"2026-07-14T20:48:24+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026"},"wordCount":264,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260205135538/2026_Personalization-Trends-Report_Tile.webp?fit=600%2C300&ssl=1","keywords":["1st-party data","dynamic creative optimisation","Report"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn about the trends shaping personalization in digital marketing, based on insights from our original industry research.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy Personalization Matters More Than Ever\n\n\n\n\n\nIt’s never been harder to capture attention. Despite adtech becoming more sophisticated, the internet is saturated with ads that fail to resonate—let alone convert.\n\n\n\nAs a result, marketers have moved away from the one-size-fits-all approaches that dominated early digital advertising and adopted more personalized marketing strategies.\n\n\n\nMost say they’re advanced, but the data suggests otherwise.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe State of Personalization Today\n\n\n\nWe wanted to know how marketers are using personalization, where they plan to focus their efforts next, and what challenges remain.\n\n\n\nThe results of our survey of 468 marketing professionals show a growing divide between marketers who can put personalization into practice across channels and those held back by disconnected data, tools, and measurement.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nHow marketers are approaching personalization today and where they’re still struggling.\n\n\n\nWhy cross-channel orchestration is becoming a priority for agencies and brands looking to deliver more cohesive experiences.\n\n\n\nThe channels powering personalized marketing campaigns and where agencies vs. brands are investing next.\n\n\n\nAI’s impact and how marketers are using it to scale personalization without losing the human touch.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload The State of Personalization in Digital Marketing to learn how marketers are putting personalization into practice and the trends shaping its future.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026","url":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026","name":"Report: The State of Personalization in 2026","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260205135538/2026_Personalization-Trends-Report_Tile.webp?fit=600%2C300&ssl=1","datePublished":"2026-02-05T19:38:01+00:00","dateModified":"2026-07-14T20:48:24+00:00","description":"It’s never been harder to capture attention. Learn the trends shaping the future of personalization and how marketers are putting it into practice.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/personalization-trends-2026#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260205135538/2026_Personalization-Trends-Report_Tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260205135538/2026_Personalization-Trends-Report_Tile.webp?fit=600%2C300&ssl=1","width":600,"height":300,"caption":"StackAdapt's report 'The State of Personalization in Digital Marketing' with examples of personalized digital experiences and personalization trends."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms"},"author":[],"headline":"The Forrester Wave™: Top Omnichannel Advertising Platforms, Q1 2026","datePublished":"2026-03-30T15:05:41+00:00","dateModified":"2026-07-14T20:48:03+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms"},"wordCount":334,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260330135113/2026_Forrester-Wave_Report_Tile.webp?fit=600%2C300&ssl=1","keywords":["programmatic advertising","Report"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Read Now\n\n\n\n\n\nRead Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Report\n\n\n\nAbout This Report\n\n\n\nLearn what advertisers should expect from omnichannel advertising platforms, how vendors differ, and which solutions best fit their needs.\n\n\n\n\n\n\n\n\nShare This Report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFrom Media Buying to Marketing Orchestration\n\n\n\n\n\nModern marketing requires coordinating 1st-party data, creative, and measurement across fragmented channels, yet many teams still rely on disconnected tools that limit speed, visibility, and control.\n\n\n\nThe market is shifting from media buying to marketing orchestration platforms that unify execution across audiences and touch points. As AI reshapes decision-making, these platforms must also become systems of intelligence. The Forrester Wave™ evaluates the vendors shaping that shift.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nStackAdapt Recognized as a Strong Performer\n\n\n\nAs campaigns grow more complex and teams are more distributed, platforms that combine powerful capabilities, ease of use, and strong partnership matter more than ever.\n\n\n\nIn the first-ever Forrester Wave™ for Omnichannel Advertising Platforms, StackAdapt was recognized as a Strong Performer and received above-average customer feedback. The evaluation assesses vendors using criteria including onboarding, training, and ongoing support, pricing flexibility and transparency, and self-serve capabilities—in which StackAdapt received the highest possible scores.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Report\n\n\n\n\nAn overview of the state of omnichannel advertising platforms in Q1 2026.\n\n\n\nForrester’s assessment of StackAdapt’s AI-powered omnichannel advertising platform.\n\n\n\nForrester’s evaluation of the most significant vendors in the market.\n\n\n\nHow platform capability and customer experience are shaping vendor differentiation.\n\n\n\n\nDisclaimer: Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nSee why Forrester recognized StackAdapt as a Strong Performer in omnichannel advertising platforms.\n\n\n\n\nRead Now\n\n\n\n\n\nRead Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms","url":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms","name":"Access Forrester’s Omnichannel Advertising Platforms Report","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260330135113/2026_Forrester-Wave_Report_Tile.webp?fit=600%2C300&ssl=1","datePublished":"2026-03-30T15:05:41+00:00","dateModified":"2026-07-14T20:48:03+00:00","description":"See what advertisers can expect from omnichannel advertising platforms, how vendors differ, and which options best fit your needs.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/forrester-wave-omnichannel-advertising-platforms#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260330135113/2026_Forrester-Wave_Report_Tile.webp?fit=600%2C300&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260330135113/2026_Forrester-Wave_Report_Tile.webp?fit=600%2C300&ssl=1","width":600,"height":300}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz"},"author":[],"headline":"The 2026 Programmatic Playbook","datePublished":"2026-04-15T16:36:10+00:00","dateModified":"2026-08-14T20:43:09+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz"},"wordCount":275,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213459/2026_programmatic_advertising_trends_apac_tile_2x_3a71d2.webp?fit=1200%2C600&ssl=1","keywords":["Infographic","programmatic advertising"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Infographic\n\n\n\nAbout This Infographic\n\n\n\nLearn about the current trends in programmatic advertising and what’s shaping its future.\n\n\n\n\n\n\n\n\nShare This Infographic\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe Next Phase of Programmatic Advertising\n\n\n\n\n\nDigital marketing is entering a new era—one defined by maturity, consolidation, and opportunity.\n\n\n\nTo learn what’s changing, we surveyed nearly 500 marketers to find out where investment is shifting and what high-performing marketers are doing differently. The results from StackAdapt’s State of Programmatic Advertising 2026, unveiled at Sydney’s Future Media Forum, show a clear shift toward more integrated, performance-driven strategies.\n\n\n\nWatch StackAdapt CTO Yang Han’s keynote to hear how leading marketers are adapting and driving greater impact.\n\n\n\n\n\n\n\n\nhttps://www.youtube.com/watch?v=8XBPi74FOkY\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat Top-Performing Marketers Do Differently\n\n\n\nTo stand out, marketers are taking a true omnichannel approach in 2026—using AI-powered tools to optimise creative, unify data, and coordinate campaign execution across channels.\n\n\n\nIn doing so, they’re unlocking greater value across every touchpoint while maximising ROI throughout the customer journey.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Infographic\n\n\n\n\nWhy consolidating tech stacks is becoming a priority for improving efficiency and driving stronger results in 2026.\n\n\n\nHow high-performing marketers are applying AI to optimise creative, automate execution, and enhance performance.\n\n\n\nWhere marketers are investing next, from CTV to DOOH, as fast-growing channels become core to modern media strategies.\n\n\n\nHow teams are redefining performance through attention metrics and creative quality, not just clicks.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nUnlock the data, insights, and moves that will help you stay ahead. Get the five key trends shaping programmatic advertising success in 2026.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz","url":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz","name":"Infographic: Must-Know Programmatic Advertising Trends in 2026","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213459/2026_programmatic_advertising_trends_apac_tile_2x_3a71d2.webp?fit=1200%2C600&ssl=1","datePublished":"2026-04-15T16:36:10+00:00","dateModified":"2026-08-14T20:43:09+00:00","description":"Digital marketing is entering a new era. Learn about the five key trends reshaping programmatic advertising in 2026. Download the infographic today.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/programmatic-advertising-trends-infographic-2026-anz#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213459/2026_programmatic_advertising_trends_apac_tile_2x_3a71d2.webp?fit=1200%2C600&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213459/2026_programmatic_advertising_trends_apac_tile_2x_3a71d2.webp?fit=1200%2C600&ssl=1","width":1200,"height":600,"caption":"Person sitting outdoors by a tree using a laptop."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea"},"author":[],"headline":"Travel Marketing Trends in Southeast Asia and How Brands Can Get Ahead","datePublished":"2026-04-07T15:53:08+00:00","dateModified":"2026-08-14T20:48:39+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea"},"wordCount":269,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213501/2026_clicks_to_check_ins_apac_tile_2x.webp?fit=1200%2C600&ssl=1","keywords":["Infographic","travel"],"articleSection":["Digital advertising trends"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet This Infographic\n\n\n\nAbout This Infographic\n\n\n\nLearn about the digital marketing trends affecting travel and tourism marketing in Southeast Asia.\n\n\n\n\n\n\n\n\nShare This Infographic\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat’s Driving Travel Growth in APAC\n\n\n\n\n\nTravel across the APAC region is booming.\n\n\n\nRising disposable income, stronger regional connectivity, and growing demand for international travel are all fuelling a surge in tourism demand and cross-border travel—creating huge opportunities for marketers.\n\n\n\nCase in point: Singapore tourism alone is projected to attract 17+ million visitors in 2026.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHow Marketers Are Adapting in the Age of AI\n\n\n\nBut other macro-economic factors—from flight costs to exchange rates—are increasingly shaping travel decisions in the region.\n\n\n\nThe marketers who are outperforming are using AI to understand traveller intent, connect journeys across channels, and measure performance.\n\n\n\nTo learn how leading travel brands are adapting, watch a quick recap of StackAdapt CTO Yang Han’s keynote at the APAC Digital Travel Summit 2026 below. Then, download the full infographic to learn what’s driving growth and how to act on it.\n\n\n\n\n\n\n\nWhat You’ll Find Inside the Infographic\n\n\n\n\nHow AI is transforming travel marketing and driving stronger campaign performance.\n\n\n\nWhy omnichannel campaigns are crucial for connecting fragmented traveller journeys.\n\n\n\nHow contextual advertising is helping brands reach travellers as they plan trips across the open web.\n\n\n\nHow leading travel brands are measuring real-world impact, from footfall to bookings, to prove and improve ROI.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nDownload the infographic to get ahead of the trends shaping travel marketing in 2026.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea","url":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea","name":"Infographic: Travel Marketing Trends in Southeast Asia","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213501/2026_clicks_to_check_ins_apac_tile_2x.webp?fit=1200%2C600&ssl=1","datePublished":"2026-04-07T15:53:08+00:00","dateModified":"2026-08-14T20:48:39+00:00","description":"Travel is surging across Southeast Asia. Learn the key marketing trends driving growth in 2026. Download the infographic today.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/travel-marketing-trends-infographic-2026-sea#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213501/2026_clicks_to_check_ins_apac_tile_2x.webp?fit=1200%2C600&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260416213501/2026_clicks_to_check_ins_apac_tile_2x.webp?fit=1200%2C600&ssl=1","width":1200,"height":600,"caption":"Traveller sitting on a boat looking out at coastal cliffs, representing leisure travel and destination experiences."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/display-advertising-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/display-advertising-guide"},"author":[],"headline":"StackAdapt’s ultimate guide to display advertising","datePublished":"2026-05-07T13:35:09+00:00","dateModified":"2026-08-14T20:42:01+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/display-advertising-guide"},"wordCount":246,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/display-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260506210128/Display-Advertising-Guide_Tile.webp?fit=1200%2C600&ssl=1","keywords":["display","Guide","programmatic advertising"],"articleSection":["Advertising channels"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet this guide\n\n\n\nAbout this guide\n\n\n\nLearn how to build scroll-stopping display ads that convert, backed by insights from StackAdapt and our award-winning Creative Studio team.\n\n\n\n\n\n\n\n\nShare this guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDisplay advertising isn’t dead\n\n\n\n\n\nOver the past three decades, display advertising has become a fixture of the modern internet and a core part of how brands reach, influence, and convert customers online.\n\n\n\nBut with most industries allocating between 54% and 66% of their total budgets to this channel, standing out is harder than ever. Without the right strategy, campaigns can fade into the background.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBuild campaigns that can’t be ignored\n\n\n\nHigh-performing display campaigns aren’t built on instinct.\n\n\n\nIn this guide, we’ll break down everything you need to know about display advertising—from strategy and creative to targeting and optimization—so you can build ads that stand out from the noise and actually get clicked.\n\n\n\n\n\n\n\nWhat you’ll find inside the guide\n\n\n\n\nMust-know best practices from StackAdapt’s award-winning creative studio team.\n\n\n\nHow to use display advertising at each stage of the funnel, and how it fits into a broader multi-channel strategy.\n\n\n\nTips for using AI to create attention-grabbing display ads, instead of easily ignorable slop.\n\n\n\nInternal StackAdapt platform data on which channel mixes with display advertising actually drive conversions.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nLearn the display advertising strategies StackAdapt clients use to create scroll-stopping, click-worthy ads.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/display-advertising-guide","url":"https://www.stackadapt.com/resources/downloads/display-advertising-guide","name":"Download StackAdapt’s display advertising guide (2026)","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/display-advertising-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260506210128/Display-Advertising-Guide_Tile.webp?fit=1200%2C600&ssl=1","datePublished":"2026-05-07T13:35:09+00:00","dateModified":"2026-08-14T20:42:01+00:00","description":"Learn from industry experts how to build scroll-stopping display ads that convert. Download StackAdapt’s guide to display advertising.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/display-advertising-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260506210128/Display-Advertising-Guide_Tile.webp?fit=1200%2C600&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260506210128/Display-Advertising-Guide_Tile.webp?fit=1200%2C600&ssl=1","width":1200,"height":600,"caption":"StackAdapt display advertising guide mockups arranged on a light blue background."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing"},"author":[],"headline":"B2B marketing RFPs: Where planning breaks down (and how to fix it)","datePublished":"2026-06-30T16:18:59+00:00","dateModified":"2026-07-14T19:23:18+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing"},"wordCount":348,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260629142637/20260624_ledger_bennet_newton_header_thumbnail.webp?fit=2400%2C1200&ssl=1","keywords":["b2b","Report"],"articleSection":["Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet this report\n\n\n\nAbout this report\n\n\n\nLearn where best practices and day-to-day execution diverge across the B2B marketing RFP process.\n\n\n\n\n\n\n\n\nShare this report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy B2B marketing is harder to get right\n\n\n\n\n\nB2B marketing has become harder to plan before campaigns launch and harder to prove once they’re live.\n\n\n\nTeams are managing more channels, platforms, data, and partners than ever before. As a result, many struggle to align on goals before launch, measure performance across channels, evaluate brand impact, and assess whether AI is actually improving results.\n\n\n\nWithout clear planning, measurement, and reporting processes, it becomes harder to know what’s working, what needs to change, and where to invest next.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhere campaign planning breaks down\n\n\n\nTo better understand where gaps exist and challenges remain, StackAdapt and Ledger Bennett commissioned NewtonX to survey 426 B2B marketers across North America, the UK, and APAC.\n\n\n\nWe focused on one of the first steps in campaign planning: the media brief or request for proposal (RFP).\n\n\n\nThe research points to a clear disconnect: B2B campaigns have become more complex, but many of the processes used to plan, measure, and report on them haven’t kept pace.\n\n\n\nThis report brings together expert-backed insights and frameworks to help teams set clearer goals, measure brand impact, and evaluate AI more effectively.\n\n\n\n\n\n\n\nWhat you’ll find inside the report\n\n\n\n\nWhy teams need to define what success looks like before decisions about channels, tactics, and formats are finalized.\n\n\n\nHow marketers are managing cross-channel complexity, and why manual data reconciliation makes performance harder to evaluate.\n\n\n\nWhy brand goals often make it into the brief, but get pushed aside in favor of short-term and lower-funnel metrics.\n\n\n\nHow B2B marketers are asking about AI in briefs and RFPs, and what’s missing from how they evaluate it.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nUnlock the data, insights, and frameworks needed to close planning gaps and build stronger B2B marketing RFPs.\n\n\n\n\nGet Started\n\n\n\n\n\nGet  the Report"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing","url":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing","name":"B2B marketing RFP report: Planning, measurement, and AI","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260629142637/20260624_ledger_bennet_newton_header_thumbnail.webp?fit=2400%2C1200&ssl=1","datePublished":"2026-06-30T16:18:59+00:00","dateModified":"2026-07-14T19:23:18+00:00","description":"The main challenge B2B marketers face today isn’t a lack of channels or tech—it’s alignment. Learn how stronger RFPs can improve performance.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/future-b2b-marketing#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260629142637/20260624_ledger_bennet_newton_header_thumbnail.webp?fit=2400%2C1200&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260629142637/20260624_ledger_bennet_newton_header_thumbnail.webp?fit=2400%2C1200&ssl=1","width":2400,"height":1200,"caption":"B2B marketing brief report mockups showing the cover, contents, and campaign planning section."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide"},"author":[],"headline":"Reach more shoppers with StackAdapt’s peak season guide","datePublished":"2026-07-13T20:52:36+00:00","dateModified":"2026-07-24T15:06:15+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide"},"wordCount":286,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260709202456/20260706_holiday_guide_2026_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","keywords":["Guide","holiday","retail"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet this guide\n\n\n\nAbout this guide\n\n\n\nLearn how to plan earlier, activate strategically, and optimize campaigns that drive sales throughout peak season and beyond.\n\n\n\n\n\n\n\n\nShare this guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe old holiday playbook no longer works\n\n\n\n\n\nPeak season is no longer confined to the final few months of the year. Consumers are increasingly shopping earlier, comparing brands to find the best value, and using new technologies to decide what, where, and when to buy.\n\n\n\nAs acquisition costs rise, competition intensifies, and shoppers consider more options before purchasing, holiday success depends on reaching people before the biggest shopping days and staying connected after the sale.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWin peak season before it starts\n\n\n\nHoliday purchases are shaped by a series of decisions, with influence earned across multiple touch points long before a shopper reaches checkout.\n\n\n\nOur latest guide shows you how to move from scattered seasonal tactics to a connected strategy across the full shopper journey—exploring the global trends, evolving behaviors, and digital strategies shaping peak season in 2026.\n\n\n\n\n\n\n\nWhat you’ll find inside the guide\n\n\n\n\nWhat changing shopper behaviors and new discovery channels mean for holiday campaign planning.\n\n\n\nWhy peak season requires a connected system to build demand, capture intent, and drive repeat purchases.\n\n\n\nHow marketers can use AI-powered creative tools, new channels like ChatGPT ads, and unified shopper insights to move customers closer to purchase.\n\n\n\nHow real brands used contextual targeting, digital out-of-home, and StackAdapt’s Creative Studio to build awareness and reach shoppers during peak season.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\nUnwrap what it takes to win peak season 2026. Download StackAdapt’s peak season strategy and planning guide.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide","url":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide","name":"Download StackAdapt’s holiday marketing guide (2026)","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260709202456/20260706_holiday_guide_2026_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","datePublished":"2026-07-13T20:52:36+00:00","dateModified":"2026-07-24T15:06:15+00:00","description":"Learn how to reach shoppers earlier and drive sales throughout peak season. Get StackAdapt’s guide to plan campaigns that convert.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260709202456/20260706_holiday_guide_2026_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260709202456/20260706_holiday_guide_2026_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","width":2400,"height":1200,"caption":"Holiday marketing guide pages arranged in a layered collage with campaign planning, shopper journey, and success story sections."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea"},"author":[],"headline":"Learn the latest peak season marketing strategies for the EMEA region","datePublished":"2026-07-14T15:07:47+00:00","dateModified":"2026-07-14T18:23:09+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea"},"wordCount":292,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260713134251/20260706_holiday_guide_2026_emea_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","keywords":["emea","Guide","holiday","retail"],"articleSection":["Digital marketing strategies"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet this guide\n\n\n\nAbout this guide\n\n\n\nLearn how to plan earlier, activate strategically, and optimise campaigns that drive sales throughout peak season 2026.\n\n\n\n\n\n\n\n\nShare this guide\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLast year’s holiday playbook no longer works\n\n\n\n\n\nPeak season is no longer confined to the final few months of the year. Consumers are shopping earlier, comparing brands across more stores and websites to find the best value, and using new technologies to decide what, where, and when to buy.\n\n\n\nAs acquisition costs rise, competition intensifies, and shoppers consider more options before purchasing, holiday success depends on reaching people before the biggest shopping days and staying connected after the final sale.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWin peak season before it starts\n\n\n\nHoliday purchases are shaped by a series of decisions, with influence earned across multiple touch points long before a shopper reaches checkout.\n\n\n\nOur latest guide shows you how to move from scattered seasonal tactics to a connected strategy across the full shopper journey—exploring the global trends, evolving behaviours, and digital strategies shaping peak season in the EMEA region in 2026.\n\n\n\n\n\n\n\nWhat you’ll find inside the guide\n\n\n\n\nWhat changing shopper behaviours and new discovery channels mean for holiday campaign planning.\n\n\n\nWhy peak season requires a connected system to build demand, capture intent, and drive repeat purchases.\n\n\n\nHow marketers can use AI-powered creative tools, emerging channels like ChatGPT advertising, and unified shopper insights to move customers closer to purchase.\n\n\n\nHow real brands used contextual targeting, digital out-of-home, and StackAdapt’s Creative Studio to build awareness and reach shoppers during peak season.\n\n\n\n\n\n\nYou May Also Like\n\n\n\n\n\n\n\n\n‘Tis the season for sales. Unwrap what it takes to win peak season 2026.\n\n\n\n\nDownload Now\n\n\n\n\n\nDownload Now"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea","url":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea","name":"Download StackAdapt’s 2026 holiday marketing guide (EMEA)","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260713134251/20260706_holiday_guide_2026_emea_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","datePublished":"2026-07-14T15:07:47+00:00","dateModified":"2026-07-14T18:23:09+00:00","description":"Stakes are high during peak season. Learn how to reach shoppers earlier and drive sales in H2 2026. Get StackAdapt’s guide to plan campaigns that convert.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/holiday-marketing-guide-emea#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260713134251/20260706_holiday_guide_2026_emea_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260713134251/20260706_holiday_guide_2026_emea_thumbnail_2x.webp?fit=2400%2C1200&ssl=1","width":2400,"height":1200,"caption":"Holiday marketing guide pages arranged in a layered collage with campaign planning, shopper journey, and success story sections."}
{"@context":"https://schema.org","@type":"Article","@id":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report#article","isPartOf":{"@id":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report"},"author":[],"headline":"The AI Delegation Gap Report: What advertisers will (and won’t) trust AI to do","datePublished":"2026-08-19T13:42:32+00:00","dateModified":"2026-08-27T13:35:28+00:00","mainEntityOfPage":{"@id":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report"},"wordCount":252,"publisher":{"@id":"https://www.stackadapt.com/#organization"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260807151423/AI_Delegation_thumbnail.webp?fit=1200%2C600&ssl=1","keywords":["AI","artificial intelligence","programmatic advertising","Report"],"articleSection":["Digital advertising trends","Programmatic advertising"],"inLanguage":"en-US","description":"Download Now\n\n\n\n\n\nDownload Now\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet this report\n\n\n\nAbout this report\n\n\n\nLearn how advertisers are using AI today, which campaign decisions they're comfortable delegating to AI, where they still want human oversight, and what builds trust in AI-driven decisions.\n\n\n\n\n\n\n\n\nShare this report\n\n\n\n[jetpack_sharing]\n\n\n\n\n\n\n\n\nSign Up\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThe next phase of AI in advertising\n\n\n\n\n\nAI is now embedded in almost every advertising workflow, from reporting and performance analysis to creative development and optimization. \n\n\n\nBut as AI moves closer to decisions that affect budget, targeting, brand safety, and business outcomes, advertisers are becoming more selective about where they give AI authority.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat advertisers need before delegating more to AI\n\n\n\nStackAdapt’s AI Delegation Gap Report reveals the distance between how advertisers are using AI and trusting it with greater decision-making authority. Based on research with 687 brand marketers and agencies across North America, Europe, and APAC, the report explores where advertisers are ready for AI to recommend, prepare, and act within rules—and where human judgment remains essential.\n\n\n\n\n\n\n\nWhat you’ll find inside the report\n\n\n\n\nResearch-backed insights on how advertisers are using AI across campaign workflows.\n\n\n\nData on where marketers are most comfortable handing off more control. \n\n\n\nThe trust barriers that keep AI from taking on more responsibility.\n\n\n\nThe conditions advertisers want in place before AI can do more.\n\n\n\n\n\n\nYou may also like\n\n\n\n\n\n\n\n\nSee what’s keeping advertisers from handing over more to AI.\n\n\n\n\nDownload the Report\n\n\n\n\n\nDownload the Report"}
{"@context":"https://schema.org","@type":"WebPage","@id":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report","url":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report","name":"Download StackAdapt’s AI Delegation Gap report","isPartOf":{"@id":"https://www.stackadapt.com/#website"},"image":{"@id":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report#primaryimage"},"thumbnailUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260807151423/AI_Delegation_thumbnail.webp?fit=1200%2C600&ssl=1","datePublished":"2026-08-19T13:42:32+00:00","dateModified":"2026-08-27T13:35:28+00:00","description":"Learn what the AI Delegation Gap means, what advertisers trust AI with, and what builds confidence in AI-driven advertising.","inLanguage":"en-US"}
{"@context":"https://schema.org","@type":"ImageObject","inLanguage":"en-US","@id":"https://www.stackadapt.com/resources/downloads/ai-delegation-gap-report#primaryimage","url":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260807151423/AI_Delegation_thumbnail.webp?fit=1200%2C600&ssl=1","contentUrl":"https://i0.wp.com/d343x6qscsp61h.cloudfront.net/sites/3/20260807151423/AI_Delegation_thumbnail.webp?fit=1200%2C600&ssl=1","width":1200,"height":600,"caption":"The AI Delegation Gap Report"}