As a marketer in higher education you need a strong digital advertising strategy for your college or university. One that drives qualified applicants to your website, increases enrollment, closely aligns with the demands and expectations of your target audience and fits within your budget.

How can StackAdapt’s Native Advertising Platform help you achieve the marketing goals for your Education business?

Targeted Opportunities

Are you looking to reach prospective students, adult learners or an alumni?
StackAdapt targeting will help you reach the most relevant audience

Custom Segments

StackAdapt Custom Segments can capture students on college campuses, searching for student loans and scholarships, and undergraduate submissions, for your campaigns

Dynamic Retargeting

Dynamically retarget a prospective adult learner who visits your university website to explore accounting courses, with ads that personalize the image, headline and copy based on the nature of their prior website activity

Geotargeting

Target by city, state or target adjacent to a competing university at the zip code level

Flexible Bid Strategies

Leverage different bidding models based on the KPIs for your campaign including CPM, CPC and CPE - Cost Per Engagement means you only pay for users who stay on your landing page for 15 seconds or longer.

Reporting & Insights

Whether you’re tracking completed applications or number of inquiry submissions, you need to gauge campaign performance and connect your marketing to measurable business results.

Extensive and transparent reporting in StackAdapt provides everything you need to analyze data and insights to adjust current campaigns on the fly or shape future strategies.

Native Runs Best on StackAdapt

Built for higher education marketers and brands. Accelerate customer engagement and acquisition

Our Advantages

Powered by
Machine Learning

Real-time Campaign
Optimization

Intuitive Platform

No Monthly Minimums

Intent-based Targeting &
Retargeting Capabilities

Sophisticated Fraud Detection

Transparent User Data
& Inventory

Award-winning
Customer Service

Need a Native ad?
We've got you covered

StackAdapt Creative Studio applies award-winning best practices to the creatives of
your native and standard display ads to help you achieve peak performance.

Visit the StackAdapt Ad Format Showcase for
an extensive list of our ad formats