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Native thrives outside walled gardens for cannabis investor awareness campaign

Well versed in paid social, TwentyOneTon wanted to venture outside the box and try native ads to see how it would stack up to their highly successful social campaigns. The results were more than promising. TwentyOneTon achieved a 270% increase in CTR on desktop.

Cannabis Native
“This was our first time running Native. It was not only a new ad format for this campaign, the campaign itself was unique - we had to reach potential cannabis investors. The results were significant enough for us to consider Native for several of our campaign strategies going forward.”