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Travel Content Shines Across StackAdapt's Native and Video Channels

Southwest Ontario Tourism Corporation (SWOTC) is the provincially mandated Regional Tourism Organization for Southwestern Ontario, Canada. Loud+Clear, the agency of record, entrusted StackAdapt to distribute content for SWOTC's Summer Marketing Campaign. The goal was to reach relevant audiences with content across both native and video channels, maximizing CTRs and completed video views. The campaign resulted in a 0.50% CTR, a staggering 1.52% CTR on video, 1,584 hours of user attention, and more.

Travel & Tourism native, video
0.5%
click-through-rate, a 10x increase over industry standard banner ad CTR of 0.05%
1,584 hours
of user attention (the total time spent on their content)
1m 13sec
An average time on site of 1m 13sec, on par with most editorial content
“Native is something that we have scaled dramatically because of its performance. Period.”