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StackAdapt Exceeds Retargeting Goal by Over 150%

StarTex power was named by Cogent Reports as one of the top four energy providers in Texas for brand trust. They wanted their agency, Internet Marketing Inc. (IMI) to build a scalable retargeting pool of users who had visited their site or engaged with their video advertising campaign. IMI utilized StackAdapt's pre-roll and outstream video formats to gather a retargeting pool of 200,000 users. StackAdapt was able to exceed this goal and build a retargeting pool of 331,741, achieve a CTR of .76% on their 1-minute video, and attain a record low Cost per Completed View (CPCV) of $0.02.

Energy video
331,741
number of users
0.76% CTR
on 1 min video
77%
Completion Rate on 1 min video
“With guidance from the StackAdapt team, we were able to easily get our campaigns up and running with great results in no time.”