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Active Content Distribution Yields Healthy Results

When Rise Interactive was tasked with increasing content engagement for a group of leading healthcare professionals, they were drawn to StackAdapt's high-quality native advertising inventory, detailed targeting options, dedicated customer support, and unique engagement tracking. Through StackAdapt, Rise optimized towards cost per engagement (CPE), a pricing model where advertisers pay only for users who spend 15 or more seconds reading the content. This resulted in an industry-high average engagement of 2 minutes per user.

Healthcare native
2 mins
Average Time On Site
$1.15
Per Engagement
5x
Less Expensive
“The StackAdapt platform was easy for my team to use in campaign set-up and optimization. Both the quality of service and the performance results exceeded our expectations. Native advertising provided a cost-effective method of driving user engagement and site traffic.”