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Progresso Cooks Up Outstanding Campaign Results Through Native Advertising

Progresso, a General Mills brand, is an American food company that produces canned soups and other food products. In 2016, Progresso launched an award-winning video mini-series called Behind the Bowl. The goal of the campaign was to have people think of Progresso in a more organic and healthy way. They worked with TakePart to reach maximum audiences with their new content, and chose StackAdapt native advertising to do just that. Through StackAdapt, Progresso was able to target the Food & Drink vertical and get the video in front of their intended audience.

“They were happy with it and we were happy with it. StackAdapt really helped us achieve our goals!”