Porter Airlines has revolutionized short-haul flying with a warm and effortless approach to hospitality, restoring glamour and refinement to air travel. Building on their in-flight magazine re:porter, they launched re:view, a lifestyle blog focused on everything travellers want to know about the destinations they fly to. Porter's goal was to leverage the new blog to increase flight bookings while simultaneously driving engaged visitors to their content. Using our proprietary, intent-based targeting, Porter was able to beat their CPA target by 35%, outperforming other paid channels like Google and Facebook.