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How iProspect used native ads to scale conversion volume 147% while maintaining CPA

iProspect wanted to open up audiences via new channels in an effort to scale lead volume for XMedius. The goal was to maintain CPA while increasing spend and traffic. On average iProspect increased the budget 2x by adding StackAdapt's infeed native ads and due to the quality of traffic driven, the conversion volume also increased 147% while CPA remained stable.

B2B Native
“Native advertising is a natural way to promote content that will engage users and move them down the funnel. StackAdapt offered the easiest and most effective means of complementing our search strategy to achieve our conversion goals.”