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Video is the link for making the connection between certain viruses and cancer

DEFINITION 6 wanted to further raise awareness to reduce the risks of cancer by extending the reach of The Prevent Cancer Foundation’s informative and engaging English and Spanish language videos. By effectively amplifying the video campaign, coupled with retargeting for native, DEFINITION 6 was able to achieve a $0.03 CPCV.

Non-Profit Video
“By distributing our video through paid media channels we amplified our content and put it in front of more people, who might not have been exposed to this very important message.”