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Team Succeeds by Banking on StackAdapt's Content Distribution and Video Capabilities

Banque Libano-Française (BLF) is one of the leading banks in Lebanon, providing commercial, retail, investment, private, and correspondent banking. In order to find an architect for their new headquarters in Beirut, BLF needed powerful scale and targeting across the web. Using StackAdapt native and video advertising, BLF had access to over 55,000 publisher sites. In addition to scale, they achieved a CTR of 0.81% on smartphones, an engagement rate of 25%, and an average time on site of 1 minute 20 seconds, on par with editorial content.

“Stackadapt provides us with the access to a significant inventory of ad networks worldwide, to target audience segments, to forecast our campaign results and to optimize our content and video campaigns in real-time, thus making better use of our digital budget.”