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Driving Tourism Through Highly-Targeted Native Advertising

ARTC's primary goal was to build brand awareness and consideration through engaging, high-quality content. The team was focused on reaching potential travellers with dynamic and inspiring messages about the Adirondack travel experience. Using StackAdapt's programmatic native advertising solution they achieved a CTR of 0.62%, a 10x increase over the average banner ad CTR of 0.06%, and achieved a time on site average of 1 minute and 50 seconds, which is on par with editorial content.

Travel & Tourism Native
“In my opinion, StackAdapt is the best and blows everyone else away. I've been extremely happy since the beginning. My clients are happy. We're getting organic views to the native campaigns we run.”