ARTC's primary goal was to build brand awareness and consideration through engaging, high-quality content. The team was focused on reaching potential travellers with dynamic and inspiring messages about the Adirondack travel experience. Using StackAdapt's programmatic native advertising solution they achieved a CTR of 0.62%, a 10x increase over the average banner ad CTR of 0.06%, and achieved a time on site average of 1 minute and 50 seconds, which is on par with editorial content.