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Dynamic Native Retargeting Drives Read-iculously Amazing Return on Ad Spend with Book Lovers!

9thCO decided to put Dynamic Native Retargeting to work based on the vast inventory available from Book Outlet. The ads were highly personalized to retarget the visitor and entice a conversion. Leveraging the effectiveness of Dynamic Native Retargeting for eCommerce, 9thCO was able to achieve 3.32x ROAS and 27% better eCPA than the desired campaign goal.

CPG native
3.32X ROAS
On Dynamic Retargeting Campaign
27%
Better eCPA than the desired campaign goal
50%
Of the flight only to surface these results
“The ability to dynamically change the components on the ad based on what a visitor to our website was searching brought a personal connection to the potential customer, that was far less intrusive and much more appealing than a standard display ad.”